How Do You Sell Your Sheet Cakes?

Business By cakecrumb Updated 1 Apr 2007 , 1:34am by ladyonzlake

cakecrumb Cake Central Cake Decorator Profile
cakecrumb Posted 30 Mar 2007 , 7:56pm
post #1 of 35

i plan on offering my sheet cakes as a single layer, no filling. to accomodate those who want a filling, i offer filled round cakes.

i just had a request for a filled sheet cake so now i'm wondering if this is going to come up often and if i should change my menu options.

how many of you offer your sheet cakes with 2 or more layers?

TIA icon_smile.gif

34 replies
indydebi Cake Central Cake Decorator Profile
indydebi Posted 30 Mar 2007 , 8:07pm
post #2 of 35

Never had a request for it. The people I encounter, when ordering a sheet cake, don't expect it to be 2 layes or filled. To them, a sheet cake is a single layer cake. If they want fillings, they order the rounds.

thecupcakemom Cake Central Cake Decorator Profile
thecupcakemom Posted 30 Mar 2007 , 8:14pm
post #3 of 35

I'm actually working on a 2 layer sheet cake today for a party order tomorrow. I have chocolate on the bottom, a layer of raspberry and then a vanilla cake layer. This is the first time I've dealt w/ a double layer sheet cake.

awolf24 Cake Central Cake Decorator Profile
awolf24 Posted 30 Mar 2007 , 8:14pm
post #4 of 35

I do fillings for sheet cakes, but I charge more. It requires more baking time for me because instead of one 3" layer, I bake 2 thinner 2" layers and then have to fill as part of assembly. I think it is too difficult to try to torte a 12 x 18 cake so I'd rather bake twice. icon_smile.gif

tyty Cake Central Cake Decorator Profile
tyty Posted 30 Mar 2007 , 8:15pm
post #5 of 35

I have never had a request for a single layer sheet. All my customers want 2 layers and some want filling.

keonicakes Cake Central Cake Decorator Profile
keonicakes Posted 30 Mar 2007 , 8:19pm
post #6 of 35

Yep, it comes up often. I charge just like if it were a round. Fortunately for me it is RARE that I do a sheet cake anymore. When people ask what I do, I tell them anything but a sheet cake. The reason is is this. (they always give me a funny look when I tell them just don't ask me for a sheet cake) I find them boring and too generic looking. If they want a sheet cake, I tell them to get one at the store or tell me their theme and let me have my way with the cake. I've never lost a sell for that. I'm always on the short end of the pricing stick because I don't expect a customer to pay for more than they can afford, but something different is worth it to me.

qtkaylassweets Cake Central Cake Decorator Profile
qtkaylassweets Posted 30 Mar 2007 , 8:22pm
post #7 of 35

I always get requests for 2 layer sheet cakes. I make 2 seperate cakes. Much easier for me. I am actually going to make one for Sunday. Yellow with canolli (sp?) filling!
Really yummy!! And my neighbor called back this morning and said please don't forget to add the rum!!! icon_lol.gif

Confectionary2 Cake Central Cake Decorator Profile
Confectionary2 Posted 30 Mar 2007 , 8:24pm
post #8 of 35

I have never heard of/had a request for a filled sheet cake. With a large slicer I don't see what the problem would be (if the cake was frozen prior to cutting).

tyty Cake Central Cake Decorator Profile
tyty Posted 30 Mar 2007 , 8:28pm
post #9 of 35

I agree with keonicakes, sheetcakes are boring. Nobody wants anything fun.

cakecrumb Cake Central Cake Decorator Profile
cakecrumb Posted 30 Mar 2007 , 8:39pm
post #10 of 35

i totally agree that sheet cakes are so boring. icon_sad.gif ideally, i wouldn't offer them at all. but, i feel like i need to offer them as i am just starting my business and thats what everyone seems to want.
eventually, i want to get to a place where i can stop offering them.

notjustcake Cake Central Cake Decorator Profile
notjustcake Posted 30 Mar 2007 , 8:44pm
post #11 of 35

yeah I just had an order of small simple cake. I am trying to get my business started so I'll do anything for some more exposure, but people want a real nice cake for 15 people I'm like "What" I told my husband as soon as I get my business set up meaning as soon as I have my license, I will have to put some restrictions minium orders, no toilet cakes, no private parts, and for sure no cat toilets and I guess I'm a little picky. but if simple is what they want they can get one at Walmart for 12.99 sorry that's just how I feel, if they don't want a custom made cake then Walmart is what you are looking for.

keonicakes Cake Central Cake Decorator Profile
keonicakes Posted 30 Mar 2007 , 9:10pm
post #12 of 35

I'm so glad I have people who agree w/ me. I thought I was sounding rude or coming off as a cake snob which I definately am not, as I'm learning something all the time and have yet to make the perfect cake. I just really think that sheet cakes and flowery cakes are too generic.

lindav76 Cake Central Cake Decorator Profile
lindav76 Posted 31 Mar 2007 , 12:16am
post #13 of 35

i wouldn't agree more with all of you .i m stuck with sheet cakes every time i have a consultation i try to encourage people to step out of the ordinary .i show them round cakes 2, 3 tiered cakes they love them and then they say ''well ill get a full sheet or a half sheet '' whatever people i think they are afraid i may not build it strong enough and are afraid i will fall apart i dont know what it is ,any way my
1/4 sheet is $23.00
1/2 sheet is $35.00
full sheet is $65.00
its regularly a single layer with filling there is people that want the double layer and that run for double the amount .....
my work may not be the prettiest around but for some reason almost all come back .
good luck ...
linda

Pearl70 Cake Central Cake Decorator Profile
Pearl70 Posted 31 Mar 2007 , 12:25am
post #14 of 35
Quote:
Originally Posted by lindav76

i wouldn't agree more with all of you .i m stuck with sheet cakes every time i have a consultation i try to encourage people to step out of the ordinary .i show them round cakes 2, 3 tiered cakes they love them and then they say ''well ill get a full sheet or a half sheet '' whatever people i think they are afraid i may not build it strong enough and are afraid i will fall apart i dont know what it is ,any way my
1/4 sheet is $23.00
1/2 sheet is $35.00
full sheet is $65.00
its regularly a single layer with filling there is people that want the double layer and that run for double the amount .....
my work may not be the prettiest around but for some reason almost all come back .
good luck ...
linda






for your full sheet do you use the 12x18 pan

VACakelady Cake Central Cake Decorator Profile
VACakelady Posted 31 Mar 2007 , 3:22am
post #15 of 35

I would say that about 85% of my orders are for sheet cakes, I guess that's what people expect when it comes to cake around here. In the almost 7 years I've been doing this, I've only had 2 requests for filling on a sheet, and maybe only 2 on layer cakes as well. Just not popular around here.

Confectionary2 Cake Central Cake Decorator Profile
Confectionary2 Posted 31 Mar 2007 , 3:44am
post #16 of 35

I do like to be creative, however.....if a sheet cake makes the customer happy (and brings money) I am willing to offer that. I am a long way from refusing a customer who makes a valid request.

cambo Cake Central Cake Decorator Profile
cambo Posted 31 Mar 2007 , 4:04am
post #17 of 35

I've never had a request for a filled sheet cake....yet! This thread is really interesting! When I first started making cakes I swore off sheet cakes...only wanted to focus on "custom" cakes and ones that were carved or stacked.....well, I've since learned "I'm in this for profit I'll make whatever the customer requests"....and I'm in no position to turn down money or orders while I'm building my business and clientel! I also hate the thought of anyone going to WalMart to buy a sheet cake! I must admit, sheet cakes are just "easier" for some customers and I've learned to be very creative with them!

ladyonzlake Cake Central Cake Decorator Profile
ladyonzlake Posted 31 Mar 2007 , 4:21am
post #18 of 35

I do sheet cakes all the time. I offer them as a single layer, filled or a double layer filled. It depends on how many servings they want. I just did a single layer today filled with strawberry filling. I just tort my 2" and fill it. I charge $.25 per serving extra for filling.
Jacqui

cakesbyjess Cake Central Cake Decorator Profile
cakesbyjess Posted 31 Mar 2007 , 4:38am
post #19 of 35

I get a lot of orders for sheet cakes. I try to make them creative and unique, so I like to think (or hope, I guess ...) that my sheet cakes aren't "boring". icon_rolleyes.gif I've never done a two-layer sheet cake. Mine are all one-layer, and I do offer them with filling. I just torte a 2" sheet cake and put filling in the middle.

Cyndi1207 Cake Central Cake Decorator Profile
Cyndi1207 Posted 31 Mar 2007 , 4:45am
post #20 of 35

I've never really done a sheet cake but to be honest every time I think of one I just think of the three roses in the corner and the other rose on the other corner. Not that there's anything wrong with it but unfortunately Wal-Mart has given sheet cakes a bad name. I was asked for one the other day and I just let them know that I could do something a little more creative........that sold them. I think that some people just don't want to mess with seperating the tiers and slicing as where a sheet cake is so much easier to cut.

mkolmar Cake Central Cake Decorator Profile
mkolmar Posted 31 Mar 2007 , 4:04pm
post #21 of 35

I almost always have to do 2 layers for people and some want filling some just want basic buttercream. I charge for 1/4 sheet cake (2 layers with buttercream filling) $30. Filling cost extra. I'm low priced though since I'm still needed practice on my cakes. IF I ever do get someone who wants a single layer cake than it will be cheaper.

elvis Cake Central Cake Decorator Profile
elvis Posted 31 Mar 2007 , 4:23pm
post #22 of 35

I do lots of sheet cakes- I like to offer single or double layer. I have way more orders for double layers b/c most people prefer to have a filling, even if its just more buttercream. I charge $10 more for double than for single layer.

ladyonzlake Cake Central Cake Decorator Profile
ladyonzlake Posted 31 Mar 2007 , 4:28pm
post #23 of 35

When I do double sheet cakes I tort each layer and fill. It sounds like most people just put the filling between the 2 layers. I might have to change the way I fill my cakes.
Jacqui

Narie Cake Central Cake Decorator Profile
Narie Posted 31 Mar 2007 , 4:37pm
post #24 of 35
Quote:
Quote:

I think that some people just don't want to mess with seperating the tiers and slicing as where a sheet cake is so much easier to cut.


Amen to that-particularly if it's a work related cake. You are lucky to have a knife to cut it and paper plates and plastic forks to eat it. Most of the time people cut their own slices. Lord knows what they would do to a tiered cake. Personally, I prefer pre-cut or marked cakes with a decoration on each piece.

LittleBigMomma Cake Central Cake Decorator Profile
LittleBigMomma Posted 31 Mar 2007 , 4:52pm
post #25 of 35

IMHO, a double layer sheet cake with filling takes the sheetcake out of the generic. People who don't "do" cakes will never see the "canvas", they only see the art work.

doitallmom Cake Central Cake Decorator Profile
doitallmom Posted 31 Mar 2007 , 5:30pm
post #26 of 35

In my area people generally know sheetcakes to be one layed-no filling. The grocery stores have just started advertising filled sheetcakes though, so I' sure that even though I don't do many and 'prefer' not to do them, those that want them will request a filled cake.

rezzygirl Cake Central Cake Decorator Profile
rezzygirl Posted 31 Mar 2007 , 7:26pm
post #27 of 35

I get a lot of sheetcake orders and I always ask if they want a filling and it's usually yes. I have prices for one layer or two. I've only done one without filling (the vncake in my gallery) and that's because it was a donated cake and I knew it would not be refrigerated for a while. I think the grocery store sheetcakes with the filling are not torted but kind of injected all over with the filling, then it's iced.

cakecrumb Cake Central Cake Decorator Profile
cakecrumb Posted 31 Mar 2007 , 11:09pm
post #28 of 35

wow, i can't get over how different it is from place to place. around here, the grocery store sheet cakes are single layer but some of the bakeries are 2 layer, filled.

i've been thinking about it. this customer wants a cross on the cake as it is for a first communion. the rectangle shape cake is more conducive to this design so being that i offer 'custom cakes' i don't feel i should turn her request down.
i'm afraid that if i start putting restrictions on basic requests i might lose business. so, i've decided to accomodate her.

but, i'm not going to promote my sheet cakes as being filled unless someone asks from this point on.

thanks for all the insight into this topic. it helped me greatly in making the decision. you guys are the best
thumbs_up.gif

TandTHarrell Cake Central Cake Decorator Profile
TandTHarrell Posted 31 Mar 2007 , 11:24pm
post #29 of 35

I guess Im the odd ball here. I really enjoy doing sheet cakes ( no torting), however after elmo I plan to be a little more creative and step out my box a little bit more....

cakecrumb Cake Central Cake Decorator Profile
cakecrumb Posted 31 Mar 2007 , 11:41pm
post #30 of 35

i almost forgot... i have one more question icon_smile.gif

this is probably common sense but i just want to make sure.
would you say that a 2-layer filled sheet cake feeds double the amount of a single layer?
for example, i say that my 9x13 feeds 20-25 ppl. so i would guess that 2 layers of this cake would feed about 40-45. does this sound like a realistic number to tell the customer?


TIA

Quote by @%username% on %date%

%body%