The Hershey's "Perfectly Chocolate" chocolate cake recipe is a really good one with a few modifications... It's actually a really good one as written, but it's better with the following changes.
1) Replace the Hershey's cocoa with a quality dutch processed cocoa. I like Guittard Cocoa Rouge.
2) Reduce the baking soda and baking powder to 1tsp each
3) Replace the milk with sour cream.
https://www.marthastewart.com/962196/chocolate-flecked-layer-cake-milk-chocolate-frosting
This is my favourite chocolate cake recipe although I use only a third of the icing recipe as a filling and use my own icing. I don't use coarse salt but substitute 1 teaspoon of regular salt. It isn't a traditional chocolate cake because you use chopped chocolate and it ends up speckled with chocolate throughout. However it is simply delicious and moist. If you wish, you can make 30 cupcakes with it instead using 1/4 cup batter per cupcake and baking for 17-19 minutes at 350F.
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