My husband just showed me this today:

And no I'm not endorsing them, I just thought it was too awesome not to share. It's apparently for some kitchen brand called Lurpak (?). Anyways, Enjoy!

omg--i gotta have one--whatever a lurpak is  

i mean if they can make a commercial like that why didn't they work on the name a little and why don't i know what it is they are selling-- i don't care though i just want one--

i think i need to watch that when i get up in the morning too 

"Lurpak" sounds like something from Dr. Seuss

ok... That is the Greatest Commercial I have ever freaking seen!!! But wth is Lurpak... I must google.....

it is butter...

I must buy some ... right now.

Lurpak is a brand of butter owned by the Danish Dairy Board. It is 81.5% butterfat, and extremely popular in Australia.

The Lurpak name comes from the twin musical instruments from the Bronze Age - the Lurs - that are in their company logo ..

More advertising campaigns -

http://www.lurpak.com/dk/our-advertising/

of course, stereo butter,  who would not want that in their life

Lurpak is the most popular butter sold in the UK, also.

well, I assume so... don't have the stats

cool ad

I guess there's no telling where your butter is going to come from. I'm in the US, but buy a brand called Kerry Gold from Ireland. Never heard of Lurpak!

Lurpak is delicious. It is the gold standard in butter where I live but very expensive.

Wow, so that commercial was just for butter? It'd better be expensive to fund commercials like that!   And thanks to you non-US people for clarifying what Lurpak was! Makes me want to go visit the UK just to see if that butter is as awesome tasting as it looks! Though if it is, I'd be afraid I'd gain more weight than I have so far during my pregnancy, lololol

Currently Lurpak sells for $5.48 for 8 oz [2 sticks] ..

I think all of Lurpaks advertising has a lot of money behind it

it's a fairly standardly prices butter in the UK though, not the cheapest, not the most expensive, like £1.70 for 250g

AI have been wanting to try it ever since I sold my milk cow and haven't been able to make my own delicious homemade. I've heard raves about it and believe it is available at Trader Joe's.

Yeah, Lurpak is big in the UK, it's kind of a premium brand, really nice, quite pale coloured (i think that means less dye in it as well), its lovely stuff. They had this advert on recently with all this brightly coloured veg to do with their low fat spread. Same sort of style with that Tom Wait's sounding (to me anyway) guy in the back ground singing about cooking up a rainbow todaaaaaaaaaaaaaaaaaaaay.... "chop chop chop chop chippingggggg.... " great, stuck in my head again now... ;)

Chop, chop, chop, chop chopping..... there it is! Stuck in my head for another age! heehee

Its gorgeous butter, milkmaid you'd love it. I have access to a milker and sometimes make butter with sea salt and cracked pepper. Could eat it to a band playing Dixie.

AIt's slightly higher than cheaper butters (it's European) and it is also cultured which means it has a slight tang. It's great to counteract sweetness. You shouldn't need to adjust recipes for the extra little bit of butterfat - cheaper standard butters are about 80%. It's really delicious, especially the salted one on bread.....mmmmm