Why is it awesome? Is it the taste or the texture? Is it easy to work with?
All of the above!!! Super moist, great texture, durable. It's also easy to adjust for all different flavors - see gourmet flavors thread, I LOVE MacsMom's orange dreamsicle, with some of my own modifications. I used to bake mostly scratch as well, and haven't looked back.
I use it for all my cakes. The texture and flavor are both great. I've never had anyone eat it that didn't love it.
Jodie
<---Raising hand. I don't love it. I don't even like it. Granted, I've not had Jodie's recipe so hers might be terrific, but I tried one from CC that was HIGHLY recommended and it was a huge disappointment. Flavorless, funky texture...blech! I've made lots of scratch cakes successfully so it wasn't the issue of me being a novice baker. I so don't get the attraction with this cake. Sorry - I know I'm in the minority.
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