I think the PP has a perfect response. You are letting them know it starts with a mix, which is important for allergy reasons. If people like your cake, they're not going to care if it's a mix. (and if they do, there's plently of other customers out there who won't!)
I usually say my base is a box mix then I add my own rec. to it.
I use a doctored cake mix as well... and I tell my customers pretty much the same thing... that I start with a box and then add my own recipe to it.. and if they ask why from a box... I always tell them that if I did scratch, my prices would be higher... never had a complaint after I've told them that
I tell them that my basic flavors are from a box mix because pound for pound, they are already perfect and if I were to make the basic butter yellow, white, devils food, etc from scratch, I'd have to charge more for ingredients!
I let them know that any premium flavor or custom flavor is always made from scratch and therefore comes with a higher price...ero "premium."
Never had a complaint! Makes perfect sense to people that if Duncan Hines makes an awesome Devils Food mix for $2.00 a box, that there's no point in paying $20.00 in raw ingredients for the same thing!
And I use no extenders or add ins. Just straight from the box. The only thing I do is add a touch more oil and bake at 325 degrees. And everyone raves that "mine" is their favorite of all time!
You could say "Like many bakeries, I start with a commercial base. I then add my own fresh ingredients to that"
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