Like any other icing it takes lots of gel color; lots of time to develop and lots of patients(sp?)!
Start w/a deep pink; orange or yellow depending on the tone of red you want. That will help keep down the amount of gel you need.
Remember, fondant dries one shade lighter. This is the opposite of b'cream.
I use Americolor super red. It doesn't take as much as Wiltons. I also color dark colors the day before. The color deepens as it sits.
onebigdogmama posted this in response to my post about red BC, maybe it works for fondant too? http://forum.cakecentral.com/cake-decorating-ftopict-357113-red.html+duff
Color your melted marshmallows before adding the PS. It takes a lot less color and is a lot easier on your hands instead of kneading everything
Ditto! Also if you can find them, the strawberry marshmallows give a great start to the red, and they taste AWESOME in MMF. You can see in my pictures the red fondant.
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