I have officially moved from the family, and cake class cakes, and I am starting to get potential orders for actual events. How do I know how much to charge for a cake? I just need like a general benchmark, and then I can move from there. Any suggestions? What about like a cake done in a wilton character pan (like spongebob)? Thanks!
Try searching the forums for 'pricing.' This has been discussed exhaustively.
Most people charge per serving and the per serving charges go up as the difficult/ingredients/time investment increase. For example, an 8" round cake that yields 20 servings iced in buttercream could be $3 per serving, or covered in fondant could be $5 per serving. You will need to figure out what the competition charges in your area and model your prices accordingly.
~ Sherri
Ok, first you do know that you are not allowed to legally sell the character pan cakes, right?
Your local market is a major factor in pricing. Have you done some research to find out what the rates are in your area? I don't count the big-box grocery store bakeries, but local bakeries and other cake decorators? Price per serving can range from $1.50 to $4.00 or more, depending on the market, the type of design, materials (BC vs. fondant, etc).
Just to get you started, my sheet cakes are $1.50 for a 2x2 serving. Non-sheet cakes are $2.50/serving a la carte. (Although I'm pretty sure this is going up with our next pricing review this fall.)
I charge based on how many people they intend to serve, and how much detail they want. Something simple, they want to serve 30, Ill charge 30m bucks, but I am a beginner.
As far as using the character pans, If were getting technical.... really nobody who doesnt work in a kitchen with a food serving/preparation permit is legally allowed to sell cakes that they have made at home.
I make cakes for friends- and they give me a donation for my hard work. I dont advertise the sale of cakes- people know me by word of mouth.
Thanks for your input. In regards to charging I think I have a better idea. In regards to the character pans, I don't advertise them, and I won't, I was just curious. I do all my design work from scratch, and things I do myself. I'm still a beginner so I have tons to learn, and work on. Thanks again! 
So, when I use the wilton licensed character pans, I can't charge?? I've just done them for family. I'm having such a hard time getting all these rules down!!
I believe there is even a notice or disclaimer on the pan insert pertaining to how the pan is for personal use only and not for re-selling purposes. Dont' hold me to it .... it's been a long time since I've seen an insert.
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