Jackie Shaffer Cake Central

Brain Trust - Trend Setter - Consultant

Jackie Shaffer is the Founder and CEO of Cake Central Media Corp. and Editor in Chief of Cake Central Magazine.

Since 2004 her vision and artistic direction have propelled the cake industry into new creative territory as she has dared decorators to dream bigger.Jackie Shaffer regularly identifies, recruits and develops the most promising undiscovered artists in the cake decorating world. She has also consulted with several casting agencies in identifying new cake talent for a variety of television shows. Including such television networks as Food Network,TLC, ABC, NBC, BBC, HGTV, WeTV, and OWN.

Cake Central Magazine August 2016

Cake Central Magazine March 2016

Jackie Shaffer's Cake Expertise

  • 3D Sculpted/Carved cakes
  • Infrastructure design for extremely large cakes
  • Multi-Dimensional Sugarwork (MDSW)
  • buttercream application, piping and flowers
  • fondant application, modeling and molding
  • royal icing flowers and piping
  • gumpaste figures
  • gumpaste flower creating, painting, & arranging
  • edible painting
  • wedding cake design, construction and display
  • frosting, filling, baking and application
  • flavor pairing
  • cake logistic planning
  • modeling chocolate
  • airbrushing
  • stenciling in multiple mediums
  • wafer paper techniques
  • floodwork (flow-work)
  • isomalt sculpting

Market Reach


CakeCentral.com reaches 3.5 million unique visitors +20 million page views per month


CakeCentral Newsletter 580,000+ subscribers


Cake Central Magazine 80,000+ readers

Social Media Reach


Facebook followers



Twitter followers



Twitter followers


Jackie Shaffer,

As a cast member, or consultant on your show or at your event, Jackie Shaffer will utilize all available marketing channels for promotion to the optimal target audience.

Contact Jackie Shaffer

If you are interested in booking Jackie Shaffer of Cake Central for your upcoming event, or consulting gigs, contact Cake Central today.

Cake Central Media Corp.

Scottsdale, AZ
Phone: (866) 878-3133

Email: [email protected]