Jackie Shaffer is the Founder and CEO of Cake Central Media Corp. and Editor in Chief of Cake Central Magazine.
Since 2004 her vision and artistic direction have propelled the cake industry into new creative territory as she has dared decorators to dream bigger.Jackie Shaffer regularly identifies, recruits and develops the most promising undiscovered artists in the cake decorating world. She has also consulted with several casting agencies in identifying new cake talent for a variety of television shows. Including such television networks as Food Network,TLC, ABC, NBC, BBC, HGTV, WeTV, and OWN.
Cake Central Magazine August 2016
Cake Central Magazine March 2016
Jackie Shaffer's Cake Expertise
3D Sculpted/Carved cakes
Infrastructure design for extremely large cakes
Multi-Dimensional Sugarwork (MDSW)
buttercream application, piping and flowers
fondant application, modeling and molding
royal icing flowers and piping
gumpaste figures
gumpaste flower creating, painting, & arranging
edible painting
wedding cake design, construction and display
frosting, filling, baking and application
flavor pairing
cake logistic planning
modeling chocolate
airbrushing
stenciling in multiple mediums
wafer paper techniques
floodwork (flow-work)
isomalt sculpting
Market Reach
3.5M+
CakeCentral.com reaches 3.5 million unique visitors +20 million page views per month
As a cast member, or consultant on your show or at your event, Jackie Shaffer will utilize all available marketing channels for promotion to the optimal target audience.
Contact Jackie Shaffer
If you are interested in booking Jackie Shaffer of Cake Central for your upcoming event, or consulting gigs, contact Cake Central today.