Facebook Advertising And Paying For Your Adverts - Do You Use It?

Business By cakecoachonline Updated 3 Jan 2014 , 6:38pm by kmanning

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Psyched baker Posted 14 Nov 2013 , 5:53pm
post #31 of 54

AIt is www.anniesjustdesserts.com

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costumeczar Posted 15 Nov 2013 , 12:20am
post #32 of 54

Just be careful, that if you're advertising gluten free, that you're really gluten free. If you're also baking regular batters in your kitchen there could be cross contamination and it could put some kid in the hospital. The risk isn't worth it. I know a bunch of mothers of kids with celiac disease and if they knew that the cakes they were buying were being produced in a kitchen that was also used to make regular cakes they wouldn't want to take the risk for their kids' sakes. One of them has twins in my daughter's class at school and they end up in the hospital if they have even trace amounts of certain things.

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jason_kraft Posted 15 Nov 2013 , 12:41am
post #33 of 54

AWe made gluten-free products in the same kitchen that was used for items containing gluten for several years. We would sometimes get questions about this, but once I explained the process we used to prevent cross-contamination customers were always satisfied with the response and would go ahead with the order.

Of course if your response to this question involves luck and prayer that might be an issue.

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Psyched baker Posted 15 Nov 2013 , 1:44am
post #34 of 54

A

Original message sent by costumeczar

Just be careful, that if you're advertising gluten free, that you're really gluten free. If you're also baking regular batters in your kitchen there could be cross contamination and it could put some kid in the hospital. The risk isn't worth it. I know a bunch of mothers of kids with celiac disease and if they knew that the cakes they were buying were being produced in a kitchen that was also used to make regular cakes they wouldn't want to take the risk for their kids' sakes. One of them has twins in my daughter's class at school and they end up in the hospital if they have even trace amounts of certain things.

I appreciate your post as I understand how trace amounts can have great impact. Everything is completely sanitized from my mixing equipment to all tools and surfaces. I use extreme caution and even have separate storage for my 'crossover' products such as sugar, cocoa powder, baking powder, baking soda, salt, vanilla, etc. to ensure that they are not contaminated. I often feel like a surgeon prepping an OR before making my gluten free products. I know of many kitchens (in bakeries and otherwise) where gluten free and products containing wheat are prepared successfully and without endangering customers. The only thing I do not do is nut free as I have a permit for a residential kitchen and am not willing to make my family give up peanut butter and nuts. They contain the smallest protein which makes it very difficult to ensure that they are cleaned from surfaces or tools without special equipment.

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jason_kraft Posted 15 Nov 2013 , 1:55am
post #35 of 54

A

Original message sent by Psyched baker

The only thing I do not do is nut free as I have a permit for a residential kitchen and am not willing to make my family give up peanut butter and nuts. They contain the smallest protein which makes it very difficult to ensure that they are cleaned from surfaces or tools without special equipment.

FYI, I have severe allergies to nuts and peanuts, and I've had no issues with my wife using products with nuts in our personal kitchen for the past 10+ years. It is probably more difficult to avoid gluten contamination than nut contamination since gluten particles tend to be airborne more often.

Everyone has a different tolerance, just wanted to let you know that it can be done without too much difficulty. Our commercial kitchen was nut-free, but we didn't have to worry about personal meals.

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krisN Posted 31 Dec 2013 , 2:33pm
post #36 of 54

On advertising alone, the social network is primed to make several billion dollars in 2011. According to a study by liquor conglomerate Diageo, Facebook drives users to drink, or at least to drink certain brands,  Smirnoff and Baileys are two labels that experienced considerable sales once Facebook advertisements for the goods appeared. Their vodka and Irish cream beverages have spiked by 20 percent, according to Nielsen data.

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costumeczar Posted 2 Jan 2014 , 1:05pm
post #37 of 54

A

Original message sent by jason_kraft

FYI, I have severe allergies to nuts and peanuts, and I've had no issues with my wife using products with nuts in our personal kitchen for the past 10+ years. It is probably more difficult to avoid gluten contamination than nut contamination since gluten particles tend to be airborne more often.

Everyone has a different tolerance, just wanted to let you know that it can be done without too much difficulty. Our commercial kitchen was nut-free, but we didn't have to worry about personal meals.

Then on the other hand, my daughter can't take peanut butter to school because she sits next to a kid at lunch who can go into anaphylactic shock if she smells it. Seriously, Jason, especially on this forum, where you know that people tend to look for any excuse to do what they want to do, you really shouldn't tell people that it's not too hard to do nut free if they have nuts in the kitchen. If anything, someone with severe allergic reactions should be telling them to not try it, since you know someone will come on here trying to find the one post that says it's okay even though every other post says they shouldn't put someone's health or life at risk.

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MimiFix Posted 2 Jan 2014 , 1:29pm
post #38 of 54
Quote:
Originally Posted by costumeczar 
Seriously, Jason, especially on this forum, where you know that people tend to look for any excuse to do what they want to do, you really shouldn't tell people that it's not too hard to do nut free if they have nuts in the kitchen. If anything, someone with severe allergic reactions should be telling them to not try it, since you know someone will come on here trying to find the one post that says it's okay even though every other post says they shouldn't put someone's health or life at risk.

 

Excellent point, Kara. This should be a reminder to all of us (professionals as well as "hobby business" folks) who encourage all kinds of behavior. 

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scrumdiddlycakes Posted 2 Jan 2014 , 1:31pm
post #39 of 54

AWhat dangerous and irresponsible advice. anyone wanting to provide nut free baking, please please please ignore that crap about it not being as difficult as you think. Your personal experience does not make it ok to give advice that goes against health standards. I really can't believe I just read that. I hope mods delete that comment. As someone from a family that lost a child to a nut allergy, I'm furious, and frankly, offended as hell.

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sixinarow Posted 2 Jan 2014 , 2:04pm
post #40 of 54

Quote:

Originally Posted by costumeczar 


Then on the other hand, my daughter can't take peanut butter to school because she sits next to a kid at lunch who can go into anaphylactic shock if she smells it. Seriously, Jason, especially on this forum, where you know that people tend to look for any excuse to do what they want to do, you really shouldn't tell people that it's not too hard to do nut free if they have nuts in the kitchen. If anything, someone with severe allergic reactions should be telling them to not try it, since you know someone will come on here trying to find the one post that says it's okay even though every other post says they shouldn't put someone's health or life at risk.

8O Your wife also knows what may trigger a reaction in you so I'm sure she takes that into consideration when using peanut products. A baker who has no idea what may trigger a reaction in multiple people with multiple degrees of allergies or sensitivities doesn't have that insight and must err on the side of extreme caution for THIS ^^^^^^^^^exact reason.

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-K8memphis Posted 2 Jan 2014 , 2:14pm
post #41 of 54

scrumdiddlycakes, please accept my sympathy--i'm very sorry for your heartbreaking loss--

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

 

i mean jason has a severe nut allergy himself--how could he not be most helpful--gluten allergies can be set off by many environmental factors more than just food unlike a peanut allergy--no one is dictating the business practice of another--

 

we're all giving our varied opinions --each one has merit --none are the final answer on anything -- 

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kikiandkyle Posted 2 Jan 2014 , 2:38pm
post #42 of 54

AWhile Jason's post may not be the final answer, it is an answer that could easily be mistaken as reliable advice from 'someone who should know', when he should really know better.

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-K8memphis Posted 2 Jan 2014 , 3:03pm
post #43 of 54

Quote:

Originally Posted by jason_kraft 
 

Quote:

Originally Posted by Psyched baker 

The only thing I do not do is nut free as I have a permit for a residential kitchen and am not willing to make my family give up peanut butter and nuts. They contain the smallest protein which makes it very difficult to ensure that they are cleaned from surfaces or tools without special equipment.

FYI, I have severe allergies to nuts and peanuts, and I've had no issues with my wife using products with nuts in our personal kitchen for the past 10+ years. It is probably more difficult to avoid gluten contamination than nut contamination since gluten particles tend to be airborne more often.

Everyone has a different tolerance, just wanted to let you know that it can be done without too much difficulty. Our commercial kitchen was nut-free, but we didn't have to worry about personal meals.

 

Quote:
Originally Posted by kikiandkyle 

While Jason's post may not be the final answer, it is an answer that could easily be mistaken as reliable advice from 'someone who should know', when he should really know better.

 

 

what exactly is not reliable about his post? 

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costumeczar Posted 2 Jan 2014 , 3:38pm
post #44 of 54

Quote:

Originally Posted by -K8memphis 
 

 

 

 

what exactly is not reliable about his post? 

The part about "I have a severe allergy and my wife uses nuts in our house with no problems." For someone who's looking for validation of what they're already doing, and there are plenty of those people on here,  this  would be enough for someone to say "I don't need to be that careful about it then" and put someone into the hospital or worse.

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-K8memphis Posted 2 Jan 2014 , 4:30pm
post #45 of 54
maybe so --- yes--without taking into account all that was being said--he's talking to someone that already established themself as very careful --so careful that they avoid peanut allergy baking when jason says it is not as difficult as gf allergy baking that they were already doing--

 

psyched baker's quote:
  I understand how trace amounts can have great impact. Everything is completely sanitized from my mixing equipment to all tools and surfaces. I use extreme caution and even have separate storage for my 'crossover' products such as sugar, cocoa powder, baking powder, baking soda, salt, vanilla, etc. to ensure that they are not contaminated. I often feel like a surgeon prepping an OR before making my gluten free products.

 

i guess if someone wasn't reading the thread or his post very well--skimming--yeah i see that could be concerning--but obviously his wife is most cautious and it is second nature now to them--

 

jason' s quote:

 

"it can be done without too much difficulty"

 

truth is all these allergies range from positively heartbreaking to life changing--i'm sure your daughter is a bit anxious about being around her classmate who probably is anxious about her sensitive condition--as a parent i just can't really imagine--

 

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

 

i bake gluten 'light' for me because it's easier to metabolize--got a gf magazine--dang but there's a list of a couple dozen things other than foods that can cause a gluten reaction  from cosmetics to dry wall--and a home kitchen would not necessarily have the washable surfaces required in a commercial facility--

 

  • charcoal briquettes
  • cosmetics
  • cough syrup & lozenges
  • dental treatments
  • dry wall (fancy faux & textured wall treatments that are not sealed)
  • envelopes
  • glue and glue sticks
  • hand cream
  • herbal supplements
  • lipstick, lip gloss, lip balms & moisturizers
  • lotion
  • medications, prescription and over the counter
  • pet food
  • pet shampoo
  • play-doh & craft clay
  • rubber or latex gloves
  • shampoo
  • soap
  • spray starch
  • stamps
  • sunscreen
  • talcum, body powder
  • toothpaste
  • vitamins

 

yes there is quite a bit to it--much more than i ever want to do-- not that anyone gets a choice if they have the allergy--

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jason_kraft Posted 2 Jan 2014 , 4:56pm
post #46 of 54

AYou are absolutely right and I should have qualified my statement...of course you need to be careful about reading labels, sanitizing equipment, and avoiding cross-contamination, but nut-free is easier than gluten-free if only because fewer items are contaminated with nuts than with gluten and you typically don't have airborne contamination with nuts.

I was responding to Psyched Baker's post saying that she was not willing to make her family give up nuts and that tools were very difficult to clean without special equipment, my response was meant to indicate that it is still possible to offer safe nut-free products in a kitchen using nuts with standard cleaning and sanitizing equipment as long as you are careful and diligent about avoiding contamination.

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Psyched baker Posted 2 Jan 2014 , 5:02pm
post #47 of 54

AHi, I see that the thread has been added to. I just wanted to share two pieces of info that may be helpful.

1. When I had my kitchen inspected, the health inspector told me that nut particles are the smallest and most difficult to remove without professional equipment. That is why I won't even consider nut free as the risk is too high for me (and nut free consumers).

2. I recently found out that you can send baked goods to a lab to be tested for gluten for around 100 dollars. I wanted to share that as I think it is a good idea to do the testing if you are offering GF goods as it gives feedback as to whether our practices are truly safe enough and provides reassurance for consumers. If anyone wants the name of the lab I am using I can post here.

I agree that this is serious stuff not to be taken lightly. In Jason's defense, I think he has a different perspective as he is someone living with a food allergy and I agree that his wife is likely extremely cautious.

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Godot Posted 2 Jan 2014 , 5:26pm
post #48 of 54

AAll this is why I refuse allergy-friendly orders!

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SystemMod2 Posted 2 Jan 2014 , 11:30pm
post #49 of 54

I must stress that food allergies are a real and present danger in our communities these days. I have seen children go into anaphylactic shock when touching play equipment that has been touched by another child who has eaten a nut product, or been breathed upon by a nut-eating friend, or has eaten at the same table where a satay or other nut-containing foods have been served.

 

Food allergies are a matter of life and death for some people.

 

As providers of food, it is also a matter of business survival for those of us offering allergy-free baked goods.

 

Any flippant, dismissive or outright irresponsible posts regarding food allergies will not be tolerated and will be deleted. When it concerns the health and lives of people, there can be no equivocation.

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klivengood Posted 3 Jan 2014 , 8:55am
post #50 of 54

AI don't post much but as the mother of a peanut allergic child I was a bit horrified at Jason's casual attitude towards it. My son has had a reaction from being in the same room as peanut butter. My son has had reactions from things baked in pans that once baked peanut butter cookies. He had a reaction from someone having peanut butter on their skin. It's not a simple thing to make sure a kitchen is nut free.

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-K8memphis Posted 3 Jan 2014 , 1:32pm
post #51 of 54
Quote:
Originally Posted by -K8memphis 
 
maybe so --- yes--without taking into account all that was being said--he's talking to someone that already established themself as very careful --so careful that they avoid peanut allergy baking when jason says it is not as difficult as gf allergy baking that they were already doing--

 

i guess if someone wasn't reading the thread or his post very well--skimming--yeah i see that could be concerning--but obviously his wife is most cautious and it is second nature now to them--

Originally Posted by jason_kraft 

You are absolutely right and I should have qualified my statement...of course you need to be careful about reading labels, sanitizing equipment, and avoiding cross-contamination, but nut-free is easier than gluten-free if only because fewer items are contaminated with nuts than with gluten and you typically don't have airborne contamination with nuts.

I was responding to Psyched Baker's post saying that she was not willing to make her family give up nuts and that tools were very difficult to clean without special equipment, my response was meant to indicate that it is still possible to offer safe nut-free products in a kitchen using nuts with standard cleaning and sanitizing equipment as long as you are careful and diligent about avoiding contamination.

 

 

Quote:
Originally Posted by klivengood 

I don't post much but as the mother of a peanut allergic child I was a bit horrified at Jason's casual attitude towards it. My son has had a reaction from being in the same room as peanut butter. My son has had reactions from things baked in pans that once baked peanut butter cookies. He had a reaction from someone having peanut butter on their skin. It's not a simple thing to make sure a kitchen is nut free.

 

  • jason has a severe nut allergy--he's an allergy kid who survived to make it better for others
  • he and his wife ran a successful allergy friendly food business
  • he was speaking professional to professional in that statement
  • he was comparing the difficulty between gf challenges and peanut challenges
  • do you think he survived this long being casual about his allergy or anyone else's
  • he qualified his original statement 
  • the original statement that could be misconstrued if it was not read and understood and if it was skimmed over and was taken out of context
  • he said it was not that difficult to do the peanut free BECAUSE the poster was already doing the gf successfully and carefully
  • please read the posts and the continuity before perpetuating a misunderstanding that's been resolved

 

 

and klivengood, i'm very sorry your munchkin has this allergy--i can't imagine the lengths you and all the peeps go through to stay safe--god bless you very very much as you continue moment by moment to ensure the safety of your family--

 

we should probably lock this thread maybe--

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jason_kraft Posted 3 Jan 2014 , 5:04pm
post #52 of 54

A

Original message sent by klivengood

I don't post much but as the mother of a peanut allergic child I was a bit horrified at Jason's casual attitude towards it. My son has had a reaction from being in the same room as peanut butter. My son has had reactions from things baked in pans that once baked peanut butter cookies. He had a reaction from someone having peanut butter on their skin. It's not a simple thing to make sure a kitchen is nut free.

I was not being "casual" about it. I've lived with a severe nut allergy (and an egg allergy) for 35 years and once you are old enough to manage it yourself you eventually learn not to freak out about your allergy, not to overreact, and not to let your allergy define your life.

As an individual, you just need to be careful about what you eat, err on the side of caution when someone else is preparing your food, and keep your allergy meds/epi-pen with you at all times. As an allergy-friendly producer, you need to be careful about sanitizing, err on the side of caution when purchasing ingredients from other manufacturers, have a process in place to avoid cross-contamination, and communicate this info to your customers so they can decide for themselves if it's safe for them. This is not "simple", but nor is it all that difficult...it's just another process that needs to be carefully followed.

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kmanning Posted 3 Jan 2014 , 6:37pm
post #53 of 54

A

Original message sent by klivengood

I don't post much but as the mother of a peanut allergic child I was a bit horrified at Jason's casual attitude towards it. My son has had a reaction from being in the same room as peanut butter. My son has had reactions from things baked in pans that once baked peanut butter cookies. He had a reaction from someone having peanut butter on their skin. It's not a simple thing to make sure a kitchen is nut free.

I get where you are coming from, my daughter has an allergy to dairy, but when she is older and manages herself, she will be just fine. She will learn to manage her food intake and read labels, one day her allergy will just be her way of life. I'm not saying it is not a big deal, it just becomes life for them like it has for others. I know how you feel, my daughter won't even be going to school until she learns to ask questions and read labels, it is very scary when it is your child's life.

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kmanning Posted 3 Jan 2014 , 6:38pm
post #54 of 54

AThis completely changed subjects! Sorry about your thread OP.

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