once again, I made these two for my daughter's kindergarten, I didn't start my business yet, but I would like to know how much could I actually charge for them. each cake: 9x13 4 level chocolate- vanilla butter cake, swiss meringue butter cream filling and coat. fondant/ gum paste decorations. Took aprx. 10 hours to complete. serves min. 100 people, they served more..

How much do you want to charge?

You are the best one to answer that question.  Consider all the ingredients used to make the cake and don't forget the board, boxes and paper to cover the board.  Add in overhead, Ligthting, gas, electricity, water, trash, rent, etc.  This will be a percentage.   Labor, How much will you pay yourself or another person to do all or part of the work.   Percentage of profit.  When you put all those together you will get the price of the cake.  Probably be higher than your thinking.

Then. check around What will the market bear.  Your figure might be like $150.00 because of your target market (customers) they might only pay $85.00.  These are not actual figures just an example.

A/agree with Auntginn. Excellent advice.

Also, read blog by Jason Kraft. There's a link in his signature

AI recommend starting with the "Starting a Business" and "Pricing Formula" articles.

Thank You :)
 

Thank you all the answer, I checked Jason kraft's formula already, but I just wanted to know others opinions. My target costumers are definitely not kindergarteners :) It was an exception, I made those for my daughter's school. I would like to do mostly custom designed cakes to use my fine art skills.

Hey Hajnalka, 

everyone will have different idea of a price they would like to pay. I personally wouldn't know what to price it at so I can understand why you're asking on here. Unsure if you have a business or not but I don't and the way I price things is by adding up price of ingredients and then add a few quid on top for gas, time etc. Obviously its up to you how you work it out but Im sure you'll figure it out. Good luck and fab cake btw. :)

Since  I found out that cake and cupcake prices are lower than I thought in Toronoto/ON Canada where I live. 2.50$ for a serve is ridicoulos . Ok it's for the basic but still...not to mention the gum paste flowers 2-4$...but i didn't found prices for costume designed cakes 
 

And there are plenty of super talented decorators in Toronto, several big names in fact, if I have the city right.

Oh, Yuma couture cakes is a big favorite of mine :)

Yes as I continue my resource I find more and more great cake decorators in the area. I hope I will have a place among them as well.

That's a cool cake! I thought you were saying you couldn't find pricing, or that it was low, and that's why I said there are plenty of decorators there to see how they price, so just to clear that up.

Yes its the case, but nobody want to share their price, and what i found on  their webside is only for the basic cakes. Everybody sais the same, how to count, how much i think my work worth...but no price. So it looks like it's entirely up to me...and people will decide to buy my cakes or not
 

A

The cost component is up to you, but to help determine market value when prices are not publicly available you sometimes need to pose as a customer and act as if you are going to place an order.

:((..that's a problem...it's not my style...I rather introduce myself and ask it nicely :)
 

A

If you feel bad doing it yourself you could enlist someone else to do it for you.

yes...perhaps I'll try this way :)