Hi! I'm rebooting my cake business and reviewing everything about it to try and give it a fresh start since I took a year long break while pregnant with baby #2. My business name is Celebration Cake Creations and I've been using the tagline, "No matter the reason, a cake for every season," but I feel like it's too long. I need something short and sweet that's easy to remember. But my brain is failing me and I feel no creative juices flowing. I was looking into different business names but all of the ones I came up with that I loved were taken so I decided to stick with the one I've got... Anyway... Any advice or ideas on the tagline?
"Behind every good memory there's a cake!"
That's cute! I love the quote by Julia Childs, "A party without a cake is just a meeting." But I'm not sure if I can use it as a tagline without some repercussions. And I love this that I found on Pinterest, "Cake is for life, not just birthdays."
That quotation by Julia Child never happened...Long story short, my friend was being interviewed for a food magazine by a snotty reporter and she threw that line out and told her that Julia Child had said it to see if the reporter would do any fact-checking. She didn't, and printed it, and it just caught on as something Julia Child said when she never did.
Regardless, I wouldn't use that because people are so convinced that Julia DID say it, they'd accuse you of stealing it. And tons of people already use it.
Do you make things other than cakes? People will think that you do if you say "not JUST cake." I like @Jeff_Arnett's suggestion, but you could also just modify your tagline to say "Cakes For Every Reason" or "Cakes For Every Event" or something like that.
Also, here's a link to the guy who figured out the Julia Child thing, but nobody wants to believe it, based on the comments ;) http://www.barrypopik.com/index.php/new_york_city/entry/a_party_without_cake_is_just_a_meeting/
How about "Live, laugh, eat cake!"
Wow, awesome to have inside info about the Julia Child quote!
How about "Because cake makes everything better!" or "Cake makes every occasion a celebration." My daughter's would just say, "Because cake!"
What about....Cake, no reason...all seasons!
I like costume czar's idea of making it shorter to "Cakes For Every Reason"
Thanks everyone! I actually wound up coming up with a totally new business name and tagline. "The Cake Faerie, Dreams do come true!" I did this because Celebration Cake Creations just didn't define who I am and what I want to do. It wasn't memorable and didn't make an impact on my clients--most of them didn't even know that I had a business name even though I put it on everything. So after much brainstorming and many references to the Thesaurus I fell in love with The Cake Faerie. It speaks to me! And the tagline is because it's been my dream to run a business of my own for some time and now it's really happening! My dream is coming true! And it sends the message that I can provide that "dream cake" for brides. :D But thank you all soooooo much for your input! So creative and valuable!