Hi! I'm rebooting my cake business and reviewing everything about it to try and give it a fresh start since I took a year long break while pregnant with baby #2. My business name is Celebration Cake Creations and I've been using the tagline, "No matter the reason, a cake for every season," but I feel like it's too long. I need something short and sweet that's easy to remember. But my brain is failing me and I feel no creative juices flowing. I was looking into different business names but all of the ones I came up with that I loved were taken so I decided to stick with the one I've got... Anyway... Any advice or ideas on the tagline?
That's cute! I love the quote by Julia Childs, "A party without a cake is just a meeting." But I'm not sure if I can use it as a tagline without some repercussions. And I love this that I found on Pinterest, "Cake is for life, not just birthdays."
That quotation by Julia Child never happened...Long story short, my friend was being interviewed for a food magazine by a snotty reporter and she threw that line out and told her that Julia Child had said it to see if the reporter would do any fact-checking. She didn't, and printed it, and it just caught on as something Julia Child said when she never did.
Regardless, I wouldn't use that because people are so convinced that Julia DID say it, they'd accuse you of stealing it. And tons of people already use it.
Ahhhh... I didn't know that! Thank you, @costumeczar . That's why I didn't think it'd be a good idea. Still love the quote, though.
What about, "Not JUST cake!" ?
Do you make things other than cakes? People will think that you do if you say "not JUST cake." I like @Jeff_Arnett's suggestion, but you could also just modify your tagline to say "Cakes For Every Reason" or "Cakes For Every Event" or something like that.
Also, here's a link to the guy who figured out the Julia Child thing, but nobody wants to believe it, based on the comments ;) http://www.barrypopik.com/index.php/new_york_city/entry/a_party_without_cake_is_just_a_meeting/
Wow, awesome to have inside info about the Julia Child quote!
How about "Because cake makes everything better!" or "Cake makes every occasion a celebration." My daughter's would just say, "Because cake!"
@Pastrybaglady "Because cake!" made me LOL. It's something I would say myself!
Thank you all for the wonderful ideas!
I like costume czar's idea of making it shorter to "Cakes For Every Reason"
Thanks everyone! I actually wound up coming up with a totally new business name and tagline. "The Cake Faerie, Dreams do come true!" I did this because Celebration Cake Creations just didn't define who I am and what I want to do. It wasn't memorable and didn't make an impact on my clients--most of them didn't even know that I had a business name even though I put it on everything. So after much brainstorming and many references to the Thesaurus I fell in love with The Cake Faerie. It speaks to me! And the tagline is because it's been my dream to run a business of my own for some time and now it's really happening! My dream is coming true! And it sends the message that I can provide that "dream cake" for brides. :D But thank you all soooooo much for your input! So creative and valuable!
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