My First Wedding Expo Experience

Business By experimenting Updated 25 Jun 2013 , 3:02pm by Sweet_Cakes

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experimenting Posted 3 Apr 2013 , 7:52pm
post #1 of 7

I came on here seeking advice on doing a wedding expo several weeks ago and received great info. from everyone here and just wanted to report back on how it went. My expo was 2 weekends ago and I'm so happy I did it.


First off, I went to a seminar put on by the sponsor of the event the Monday before and it was very helpful. He went over general things on what to do and what not to do based off of their many years of experience doing these expos. I also met a few vendors there, who I made sure to connect with again at the expo. 


Second, I stressed quite a bit on my samples. My plan was to do 2 flavors, but I had some issues as I was baking, so I ended up doing only 1. I don't think it hurt though. It took some stress off of me as I would've had to bake twice as much. I got rave reviews. It seems not a lot of brides have never had Swiss Meringue Buttercream! My only bad review was from one of the vendors' kids, who wanted chocolate, lol icon_surprised.gif His parents were very sweet though and loved the sample that I did have icon_biggrin.gif


Third, I ended up being only 1 of 2 cake decorators at the expo. The one large bakery that usually does these expos ended up not showing up. I think they had a wedding and something else going on. Worked out for me! Also, the other cake decorator specializes in gluten free, so we were completely different niches. I actually went over the day of the set up and introduced myself. She ended up coming to my booth the next day and complimented my cakes thumbs_up.gif I also sent people over to her booth who were looking for gluten free cakes. They weren't going to be my customers anyway, so I thought it was a nice thing to do for the other baker as well as for the brides. 


Fourth, at the end of the second day, I went around to just about every vendor and gave them samples. They seemed pretty thrilled! Some took 2nds, 3rds, even 4ths icon_eek.gif I had enough though and let them take as much as they wanted. I think everyone was winding down after the 2 days and saw free cake as a much needed treat. I think I made some friends icon_biggrin.gif


Last, and most important, I made a good enough impression on some of the vendors that they said they'd be putting me on their preferred vendors list! One lady, who remembered me from the seminar, actually put me up on her website after day 1 as the only cake vendor on her list. Her and her husband were probably the warmest people I met there. She raved about my cakes and my samples. Unfortunately, she said the other caker there wouldn't give her mom, who was with her at her booth, a sample because she said here samples were not for the vendors. That left a very bad impression. I'm just so glad I made sure to give other vendors my samples. I emailed her the next day to thank her again and she said that she had 3 consultations that week and she'd be giving all of them my info. She said she'd be promoting me like no one else. I haven't had someone (other than family) have such confidence in me since my mentor in college. It's really very humbling and I'll be eternally grateful.


I've been in contact with a few brides already asking for quotes. Only time will tell if any of this will lead to real bookings, but I'm 100% glad I did the expo!



6 replies
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cakecraving Posted 3 Apr 2013 , 8:35pm
post #2 of 7

First off your set up is very pretty. Second thanks for checking back in. I remember reading about it. I am glad things look to be working for you. I hope you get lots and lots of business :) have a great day

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scrumdiddlycakes Posted 3 Apr 2013 , 8:46pm
post #3 of 7

Your set up looks great, glad it went well for you!

I'll never understand not buttering up fellow vendors, they can be some of your best advertisers!

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Elcee Posted 3 Apr 2013 , 11:54pm
post #4 of 7

Thanks so much for sharing your experience! I am doing my first bridal show this weekend. So much work (and expense) getting ready! I'm glad your experience was a good one and I really hope mine will be, too. The organizers of the one I'm doing only allow 2 of each kind of vendor so I like that. Your set up and your cakes look great!

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experimenting Posted 4 Apr 2013 , 6:19pm
post #5 of 7

Thanks so much everyone!


Good luck this weekend Elcee!

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kakeladi Posted 4 Apr 2013 , 8:31pm
post #6 of 7

......... the other caker there wouldn't give her mom, who was with her at her booth, a sample because she said here samples were not for the vendors. That left a very bad impression...........


OH what an oppertunity that caker lost by not being kind!  But of course so good fro you :)  I do remember similar experiences at shows I did over the years.

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Sweet_Cakes Posted 25 Jun 2013 , 3:02pm
post #7 of 7

I love your setup! It sounds like so much fun...something to look forward to when I start my business!

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