yes, they are very similar to edible images..if not exactly the same thing. I have only used an edible image once or twice, so I don't know if it's made from the same exact stuff. Just brush on a little piping gel or water to the fondant/gumpaste and apply. I've done it many times.
I tried some just last week....I used the black to make silouttes, you can cut it with sissors or you can use an exacto knife. I put it on a BC icing...let it crust a bit and brushed a little water on the back of the siloutte and attaced it to the cake. Not to forgiving, but it worked OK.
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