You can most definitely do either thing, I guess it depends on the texture you want in your buttercreme. I love adding fresh strawberries, cut up and patted dry a bit for the flavor and the texture, in a pinch I have added frozen, defrosted and drained ones also. You can do the same thing with raspberries. I have also added flavored jello, but it makes the texture of the icing more grainy, I guess it is whatever you or the client prefers. I have also used preserves in strawberry, blackberry, peach, orange marlalade, raspberry, etc. You can use the extracts and syrups, but I like the texture of the fruit. Hope this helps some.
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