I'm getting ready to send out a follow-up email to the brides that attended a show I did a few weekends ago. Have any of you done a mass email followup to brides from a show? I'm not sure if I should just send basically an electronic version of the flyer I gave out at the show or if it should have some sort of incentive to contact me or I don't really know. I'm not sure what to do. I've never sent out a mass email for my business before, so any advice or help would be very appreciated!