Box mixes, sometimes doctored, sometimes not. I haven't had much luck in the scratch department. Although, the chocolate cake on the Hershey's cocoa can works well for me....very moist. 
I used to pride myself on only making scratch cakes, but now unabashedly use doctored mixes. I find the consistency better for I always know how it is going to turn out. Practically the only one I make from scratch now is a deep chocolate which never fails me and always brings raves. I keep a large quantity of various boxes on hand in my cake refrigerator, (I live way out in the country and don't find it convenient to run to the store.)
i also use both. it depends on what you like. some scratch cakes can be dry or i find that so many people are used to box cakes that they dont like them. my fav is doctored cake mixes. you get the best of both cakes!
and i do call them homemade. IMO there is store bought, homemade and scratch cakes.
i do like my from scratch vanilla cake. when it bakes it smells like a vanilla donut ?? dont know why but it does. and it taste like a cross between a twinkie and vanilla pound cake.
Almost exclusively mixes that are jazzed up.
I like the consistency of results. I live in TX and we have a saying, wait 10 minutes and the weather will change. Weather change and baking are not good friends.
I admire those who bake exclusively from scratch, I just haven't figured out how to get it done.
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