I just started decorating cakes and have sold a few to people by word of mouth......def. don't have a business yet but am seriously thinking about it for the future...
There is only ONE bakery in town and they are also the only place you can get a wedding cake (besides Price Chopper).....so I decided to make a trip in there today and snoop a little bit. Check out prices and what they're making
While I was in there I noticed a large poster behind the main register with the bakery's name in the center and a collage of wedding cake photos in the background. As I was looking at each picture I began to RECOGNIZE some of them from a cake decorating book that I have....Wilton Wedding Cakes: A Romantic Portfolio
Can they put up pictures of cakes they didn't make??? Does everyone do this and I'm just completely unaware of it?
its a grey area. if they are claiming wilton pictures are ones they made, then thats unfair to the customers (and wilton).
but some people will show pictures of things they could do, if they had the chance - so they have the skills, but havent been asked to make a cake like that.
does sound a bit questionable, just cause id assume a poster would be cakes they had actually made.
xx
Wilton might have given them permission.
That's what I was thinking. Perhaps the poster is something you can get from Wilton, and then you can personalize it.
Maybe those photos are stock photos that are purchasable. Maybe not. I don't like the idea of using someone elses work for display of any kind. I think it's false advertising.
well they had a couple of actual cakes on display ontop of their cases......and one of the cakes was also it's own poster up on the wall.......so obviously they've made that one...
Yea it seemed a bit sketchy since there was no mention on or around the poster that said "Wilton" and there were other cake pictures mixed in (maybe from other Wilton books, I'm not sure)
I just know that before I realized that I'd seen the pictures before....I thought that I was looking at pictures of cakes they had made in the past.....It really gave me a bad vibe
There was a bakery here who was doing that, so I emailed Wilton and played like I wanted to do the same thing to see what they would say. They said that you're not allowed to use their photos for promotional purposes. So no, they're probably not doing that with permission.
decopac and bakery carafts supply bakeries with stock pictures to use, i'm sure thats what you saw.
There was a bakery here who was doing that, so I emailed Wilton and played like I wanted to do the same thing to see what they would say. They said that you're not allowed to use their photos for promotional purposes. So no, they're probably not doing that with permission.
Very wily of you costumeczar. I like your style.
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