There are a few near me (not right near me, 10+ miles in a heavily populated suburban/urban area) and an opportunity sort of fell into my lap to open one here at a steal...but I'm afraid that I'm sinking my time and money into a dying trend. Does anyone own one? How are you doing with it? Do you just sell cupcakes? What do you find to be your most effective marketing? Thank you!
I don't have a shop or anything like that...but I don't think it's a dying trend by any means. However, you should evaluate the market to see if you are going to be able to make a profit by opening a shop there.
I have been catching Martha Stewart the last month. Her cupcake shows have highlighted several cupcake business in various parts of the country. Don't know if they were bragging, but they all talked about selling up to 1000 cupcakes per day ! At $2 a cupcake - that is amazing numbers. I am considering opening one as well. I am looking at it like the cookie/pretzel/brownie stores in the mall. If they can make it in volume, I can only believe a cupcake store would be as successful. I don't think it is a trend that is dying...Just my thoughts - Good luck ! - email me at email@example.com if you want to talk more...
I also don't think it is a trend...I think it is baking going in another direction.Most of the old style bakeries like Buddy Valastro's Carlos bakery are not around anymore and people still want to buy pasties etc.. as a treat.Really do your marketing though and logistics before you invest the money.