got a call from my husband's squadron...they want a full sheet cake for a military ceremony. no problem...i do them all the time.
he asks how much i charge for a full sheet cake. i tell him $125.00 i usually give discounts to military, so i figured this would be a good price.
well...i never hear back from him. then my husband tells me the other day that i wouldn't be doing the cake.
i never was told why, but i kinda knew that it was a price issue.
well...i really didn't want to do it anyway because i'm in school full time and if i do take the time to do a cake this size, it will be worth it...and i think $125.00 is a steal! 
if they want to pay store-bought prices...then they will get store-bought cake! 
what do you think??? 
People are cheap, don't let it get you. They think "$125 for a cake??" but they're not thinking how big it is or how many it serves. Let them enjoy their frozen grocery store cake...
People are cheap, don't let it get you. They think "$125 for a cake??" but they're not thinking how big it is or how many it serves. Let them enjoy their frozen grocery store cake...
I agree totally...and they never seem to think about how you customize the design to their exact needs and wants...not cookie cutter designs like they'd find at their local grocery store.
they know it feeds 100 people, but they...for some reason, don't compute that in their heads. i've seen the grocery store cakes many military people get and they are no where near what i do. military cakes is one of my specialties...and i put a lot into them.
i think my "military discount" is fair, but when my husband retires...there will be no more military discounts.
i understand the economy, but the cakes i do for the military are paid by the squadron "government" funds, not by any individual...go figure!
thanks for listening! 
they know it feeds 100 people, but they...for some reason, don't compute that in their heads.
I call it going Math Dumb.
If they are taking 6 people to dinner for the $10 special, they know it will cost them about $60. BUT .....! Tell them they are taking 100 people to dinner for $10 each and the only thing they hear is .......
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"A THOUSAND DOLLARS!!!!!!!!!!!!!!!!!!!!!!" 
Math Dumb.
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