Oh, oh! I actually get to dust off my minor in graphic design! Most definately #2. The first one is far too busy. Try coloring in the lettering on #1 in red and see what you think of that. Might tie it together more. Also, I wonder about making the image (the cake and cupcake) a tad bigger. Just my two cents!
I prefer the 2nd. I think you should color your letters red, and leave the highlights red on the cake and cupcake like you have them. It ties it together, and you got your rose in there on your logo. The first one was really busy, but it was very cute, and I agree that your name should be the thing remembered. I used to own a transcription company called Dictate-to-me. It was a play on surgical word forms (like lobotomy). I had it on my checks and I had people say I think of that name all the time. It stuck with them. So, it's important that your name be remembered, as well as your logo. They might not remember your name, but see your logo and go, yeah them! For my someday when i can live up to Texas standards for a home commercial kitchen business, I have chosen the name Top That! Cake Designs. I'll have to upload my email another time.
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