Is It Wrong To Charge Extra For This?

Business By kathik Updated 18 Jul 2007 , 7:52pm by indydebi

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kathik Posted 18 Jul 2007 , 5:40am
post #1 of 20

I have this "challenging" customer who was had me searching for dessert recipes that use whole wheat, natural sweeteners, fruit, and only a little chocolate (her husband is a chocoholic). They also have to be non-dairy. She wants to order a dessert for every Shabbos, which would be great.

So today I went over some ideas and basically we agreed to try alternating desserts. One week a chocolate dessert, the following week a non-chocolate dessert. I'm hoping that I can help her husband see that there are other yummy desserts besides chocolate, but it also allows him to have a full fledged chocolate dessert on "off" weeks. So far so good.

Next, she tells me that she really liked having individual desserts last week, because it was easier for them to control their portions, could I make all the desserts I make for them into individual portions? icon_confused.gif So, she wants nice, somewhat fancy desserts, but wants them in individual portions. If I'm going to make miniature cakes and decorate them nicely, etc., then I want to charge extra for the hassle, but I feel guilty. Am I wrong?

Thanks,
Kathi

19 replies
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kayla1505 Posted 18 Jul 2007 , 5:48am
post #2 of 20

You should charge extra, since it will take you more time and effort to make it. dont feel guilty icon_biggrin.gif

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cakeartbypam Posted 18 Jul 2007 , 5:51am
post #3 of 20

I definitely don't see anything wrong with it at all. After all, it takes more time, product, etc. The more demanding your customer is, the more they should expect to pay for their specific requests. You can find out just how "important" it is by asking more for that kind of work. Suddenly, it may not be as important as it was before. The worst mistake a baker can make is undercharging for their time. Once they get used to getting it "cheap", then they seem to request more each time and it's harder later to up your prices.

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JanH Posted 18 Jul 2007 , 5:56am
post #4 of 20

Portion controlled items always cost more.

Think warehouse clubs; you save because you buy in bulk and use that way or repackage into more manageable size containers yourself.

When discussing mini-cakes, indydebi has said anything 1/4 of the normal size costs 4 x normal price. (Because mini's are so labor intensive and time consuming.)

As a consumer, I would expect to pay more for individually packaged items - so you're within reason to charge more. thumbs_up.gif

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Doug Posted 18 Jul 2007 , 12:12pm
post #5 of 20

finance 101

time = money

charge more!

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GrannieJ Posted 18 Jul 2007 , 12:28pm
post #6 of 20

Ditto to that!! Stick to your guns, charge more!

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kathik Posted 18 Jul 2007 , 12:38pm
post #7 of 20

Thanks everyone. I'm going to price out two different desserts both as a "normal" cake that they have to cut and as individual portions and go over them with her before her next order, so she understands the price and time difference. We'll see what happens! icon_rolleyes.gif These week it's individual (parve) cheesecakes. At least I have a pan for that! icon_lol.gif

Thanks,
Kathi

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cambo Posted 18 Jul 2007 , 12:40pm
post #8 of 20
Quote:
Originally Posted by Doug

finance 101

time = money

charge more!




Doug is right....time=money! I would also charge more!

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spongemomsweatpants Posted 18 Jul 2007 , 12:41pm
post #9 of 20

double ditto...I recall other posts you have made about this woman (I am assuming this is the same lady...unless *insert ominous music* there are two of them icon_eek.gif ) and personally I'd put a 20% surcharge to all her orders just because she is such a pain in the keister

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kathik Posted 18 Jul 2007 , 12:53pm
post #10 of 20

Yes, it's the same one! That's a vary tempting idea.....it could cover all my "research" time on her stuff! icon_lol.gif

Kathi

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Janette Posted 18 Jul 2007 , 12:59pm
post #11 of 20

Without a doubt. It does take extra time. Another thing I thought of - if you have to buy special ingredients are you going to me stuck with leftover that you may never use again?

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indydebi Posted 18 Jul 2007 , 1:07pm
post #12 of 20
Quote:
Originally Posted by Janette

Without a doubt. It does take extra time. Another thing I thought of - if you have to buy special ingredients are you going to me stuck with leftover that you may never use again?




in the manufacturing world, it's called "scrap factor" and it's figured into the cost. If it's bought special for her, she pays for all of it, whether she actually uses all of it or not. Common business practice.

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Janette Posted 18 Jul 2007 , 1:49pm
post #13 of 20

I had the home baker in mind.

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Doug Posted 18 Jul 2007 , 2:06pm
post #14 of 20
Quote:
Originally Posted by Janette

I had the home baker in mind.



the principal is the same -- home baker or business

customer pays in full for all the ingredients needed even if there will be leftovers.

example:

recently did a cake where I needed just 4 pretzel rods.

can't buy just 4 -- have to buy a full bag.

customer paid for the full bag -- 4 rods went on the cake -- and the rest were for me to use for whatever I wanted.

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Janette Posted 18 Jul 2007 , 4:02pm
post #15 of 20

I would have ate the rest.

Your post was written very well.

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Doug Posted 18 Jul 2007 , 6:13pm
post #16 of 20
Quote:
Originally Posted by Janette

I would have ate the rest.




hmmm....so that's why those pants are fitting a bit tighter! icon_rolleyes.gif

(shhhhhh...don't give away the secrets)

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Liz1028 Posted 18 Jul 2007 , 6:32pm
post #17 of 20

Totally agree with Doug

Time = Money

And we all know how valuable our time is. Only those who decorate know the time that goes into our passion. I wish more of our clients would value and appreciate this. thumbs_up.gif

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kathik Posted 18 Jul 2007 , 6:49pm
post #18 of 20

You guys are too funny! Yes, I adherre to the scrap factor principle. I think it is even more important for the home baker. We have less room to store special ingredients and less likelihood that we will need them for another customer. The parve cheesecakes are an example. If she would have ordered a full size cheesecake, then I wouldn't have leftover batter, topping, etc. But instead she wants 12 individual cheescakes. It takes less batter, crust, topping, etc, but only about 1/3 less. That isn't enough for me to make another full batch to sell and I certainly don't want to constantly be eating the leftovers. icon_rolleyes.gif I'll make the 3 or four extra minis and take them to a potential client.

A home baker is a custom baker and we need to train our customers to understand that. Custom = money. They want custom baked, we get custom priced. icon_smile.gif

Kathi

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indydebi Posted 18 Jul 2007 , 7:52pm
post #19 of 20
Quote:
Originally Posted by kathik

A home baker is a custom baker and we need to train our customers to understand that. Custom = money. They want custom baked, we get custom priced. icon_smile.gif

Kathi




I am not shy about explaining these types of things to brides. If they mention "I read about dummy cakes because they're cheaper....", I lean back in my chair, fold my arms across my chest, get that "because I'm the Mom, THAT'S why!" look on my face and tell them flat out, "Let me tell you why that's not true."

My philosophy is "you are spending a lot of money for this event and you need to understand what you are paying for and why." Some would say I over-explain some things, but when they lay their money down, they know why they are paying it.

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indydebi Posted 18 Jul 2007 , 7:52pm
post #20 of 20
Quote:
Originally Posted by kathik

A home baker is a custom baker and we need to train our customers to understand that. Custom = money. They want custom baked, we get custom priced. icon_smile.gif

Kathi




I am not shy about explaining these types of things to brides. If they mention "I read about dummy cakes because they're cheaper....", I lean back in my chair, fold my arms across my chest, get that "because I'm the Mom, THAT'S why!" look on my face and tell them flat out, "Let me tell you why that's not true."

My philosophy is "you are spending a lot of money for this event and you need to understand what you are paying for and why." Some would say I over-explain some things, but when they lay their money down, they know why they are paying it.

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