All the bakeries in my area charge at most $1.80 a piece for their large decorated sugar cookies. Before you ask, yes I've tasted them and they are delicious, there's no way I can compete with that. Maybe I should just stick to my cookie bouquets and chocolate covered oreos since the bakeries don't really offer those.
Unless you can personalize your cookies easily for people purchasing them for different events and only having them be a bit higher priced for that service. You might have to stick to the cookie bouquets and oreos, since you wont have competition.
Wish I had some other words of wisdom.
Anyone???
Good Luck
I live in San Antonio, TX. Most bakeries only charge $1.50 for the 4 inch monogrammed cookies, wedding dress cookies are $1.80 as are most decorated cookies.
They probably only cost that much because most bakeries have die-cut cookie cutters that produce like 100 cookies a minute... so all they're doing is making batter and spending probably 2 minutes decorating each cookie--there's no work involved.
My advice would be to offer it for whatever price you think it's worth. People who buy bouquets from you know how wonderful your cookies are, or else they wouldn't be buying them. They'll definitely stick to what they know! Also, I would agree with the other post, offer original designs and perhaps custom design. After all, we eat with our eyes first, and THEN our mouths. People want something that satisfies all the senses, not just taste. They may have the best tasting recipe, but YOU might have a great tasting recipe AND great design.
Also, keep in mind that people look for great service. Bakeries aren't always flexible, so customers might need a plan B.
I say go for it, you'll never know until you try!!
And remember, DONT sell yourself short to match a competitor. People will get what they pay for!
Jasmine
I agree with what everyone's saying. Perhaps just push the "personalization" aspect that your cookies can have as far as flavors, the look, and add ons - maybe yours can have candy pieces adhered that the bakeries are not offering, for instance. And as someone said above, push the service you can provide for one-on-one interaction!!
Good luck.
I am in the same boat as GeminiRJ in Nebraska. People just do not want to pay more then $.50 a cookie. It must be our area.
A suggestion on supplies -
Do you have a farmer's market near you? There are two near me, and both have stands in them that sell flour, oats, etc, that they re-bag from larger bags.
I got my pastry flour two years ago, 12.50 for 50 lbs, through one of these vendors. My bread flour was 15.00 for 50 lbs, cake flour was 12.00. Way cheaper than buying retail. Cake flour goes for over 2.00 a box here, but by the bag it is 24 cents a pound.
Theresa 
My supplies are cheap, my time isn't, that's why I can't justify only charging $1.80 for cookies.
I ran into a similar situation when I was first getting started. The local bakery's wedding cakes were cheaper than mine and I was devastated. So after spending 20 minutes feeling sorry for myself, I figured that I had to find a reason for people to pay my price. What could I offer that the bakery couldn't?
That's when I started including the cake cutting at the reception as part of my price. Not only did our local bakery NOT deliver, but they sure as heck didn't cut the cake, either! It was the extra services I could offer that set me apart.
Find what you can offer that they can't .... set yourself apart.
I ran into a similar situation when I was first getting started. The local bakery's wedding cakes were cheaper than mine and I was devastated. So after spending 20 minutes feeling sorry for myself, I figured that I had to find a reason for people to pay my price. What could I offer that the bakery couldn't?
That's when I started including the cake cutting at the reception as part of my price. Not only did our local bakery NOT deliver, but they sure as heck didn't cut the cake, either! It was the extra services I could offer that set me apart.
Find what you can offer that they can't .... set yourself apart.
You hit the nail on the head!!! I couldn't agree more!!!!
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