I always quote cake prices thinking, "Are they going to think this is a ridiculously high price to charge?" So therefore, it ends up being kind of low, in my opinion.
Then I finish the cake and think, "These people are getting a STEAL!"
How do you charge enough without people feeling like you are ripping them off? I have a confidence in my cakes, but people just don't pay for good cakes here (Indiana).
I charged $36.00 for this cake, and I think that was too low. It is 5-6" rounds and 2-5" rounds. What would anyone else charge for this cake??
Thanks in advance! Can't wait to hear some numbers/suggestions!
For some reason my picture is too large to attach....it is the Baby Einstein Caterpillar in My pictures.
Sorry it's not more convenient!
I would have charged $50 - $60. It's really cute!
62.00 according to my pricing... very cute cake though hon
Lindsay, I know what you mean about not understanding the value of speciality cakes. Most people around here don't understand either. Their basis of comparison is either a grocery store $20 cake or their own wedding cake (which was probably around $300). They figure, gee, I could do that, and it wouldn't cost THAT much. But, they just don't understand the work involved, or the learning that has gone into place. If I were in your situation, I probably would have wanted to charge $40 and would have charged $35. But, If I were a "professional", then I would have felt like I could have charged maybe $50. This probably doesn't help much, and probably people will disagree with me, but that is my humble opinion.
Where I am I would have done between $50 - $60... but I also can't price a cake to save my tush...
I'm in the same ball park with the other ladies...$50-$60 easily. Don't underprice yourself or your talent. That was hard for me to escape from, too. However, once people try your cakes and SEE your cakes, suddenly, it's not so hard to quote your price. People are willing to pay for quality and creativity and you have both going for you!
I think customers just need to be educated on cakes. Most people will listen if you tell them about what they get from a grocery store and what they will get custom made in someone's home. You can also explain abt grocery stores buying wholesale and being able to put out a cake that will only cost them maybe $2, where it will probably cost you $10. Im just making up numbers here. Anyway, that cake is certainly a steal. I wouldnt have done anything like that for less than AU$150AU (US$120)
That would be around $60. Look at your price per serving cost. That is quite a few servings in the cake.
I've set a "base price" for all of my custom cakes at $60. Something like this although not very detailed, i would have gone $50.
If you are starting to sell your wares, I would also set a base price. That way, anyone & everyone that comes to you with a special request will know off the bat how much it will "at least" cost.
Hmmm...thank-you all for your thoughts. I have some prices to re-evaluate, now!
For those of you who do the custom/shaped cakes, which I assume all of you who posted do...How do you price each cake and have it come out equally and fairly?? Do you charge by serving and then add cost for detail work??
I just want to make sure that everyone is getting the same standard of pricing, if that makes sense!
Keep posting! This is tremendously helpful to me, and appreciate your time!
I like Boonenati's prices. You have the right idea. I firmly believe that a special cake is worth paying for.
I probably would have charged around 40 bucks for this cake just because it looks so simplistic, with a minimal amount of piping/decorating.
It's really adorable!! You did a great job.
I don't know how to price cakes by have bought many ones at grocery stores and custom made ones, I paid $90 for my daughter's 1st bday cake it was a huge cake!!! but custom made, I can tell you how much i would pay for this and tops 60 I'm guessing the cakes are small you didn't say what size these are