LOL, of course I wasn't.
Scenario:
Couple having a garden reception after eloping. Family is throwing them the party. Very casual.
They called around for a simple 2 tier cake. Competitor quotes $60. My quote is $152.
They ordered from me. 
At the competitor's price they questioned the quality.
love that! same thing happened with me recently.
bridal consultation: bride wants a square, three tire cake, with scrolls painted gold, ribbon, a few fresh roses. she ate her tasting cupcakes and said it was the best she's ever had. told me she had been to 5 bakeries and i was her sixth. i quoted her the price ($430) and she said, "you're so much higher than the others." i said, "but you thought mine was the best you've ever tasted....what's important to you?" she booked right away!
a lot of people around me have unlicensed, uninspected, home based bakeries and of course they don't have some of the costs i have in mine. i have no problem pointing that out to people. sets me apart from the rest, but also factors into my higher price. and i think people value and appreciate that.
Obviously people with class and common sense (for once!) that realize you do get what you pay for!
Same here. My City Skyline cake (green flowers with chocolate city skyline around the outside) was TWICE the price as the other baker. It was between me and her. They bought from me. TWICE the price.
There is a thread on wedding wire in which brides are commenting on their "leariness" of buying, for example, the services of a $500 phtoographer because "you get what you pay for".
The word is getting out, folks. The word is getting out.
Ironically, this article popped up in my facebook today, saying the very same things we've been saying on this site every since I can remember:
http://www.sageweddingpros.com/2010/07/27/pricing-low/
I subscribe to that blog...Very good basic business advice for wedding pros.
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