I was contacted for a quote on a full double layer sheet cake-to easily feed 100 people for a large retirement party. I gave a very reasonable quote and the person let me know that Sam's had quoted $38!!!! WHAT??!! FOR 100 PEOPLE??!!

Instead of giving in or giving the "you get what you pay for" line, I simply stated I couldn't believe EVEN SAMS CAN DO IT THAT CHEAP. ARGH. I really can't believe they can go that low-even if we all know their cake stinks. (sorry Sam's "bakers"). I know this comes up all the time, but thanks for letting me vent. I simply told the person to feel free to contact me again when the budget allows.

Oh, I can believe it. I posted earlier in the week about a customer that was going to "throw a little business your way." She wanted a 1/2 sheet princess cake from my gallery..with a candy melt decorated, standing castle and tiara...for $20!!!!!!!!!!!!!!!!! I told her that that wouldn't even cover my expenses! Geesh!!!

It takes all kinds...

Amy

ugh...they surely had to be quoting a stacked half sheet though, weren't they?? By my calculations that would NOT feed 100+ people.

That sounds extremely low!! I betcha that's for a ONE-LAYER cake and not a two-layer!!

I just went to the Publix website and even they charge $62.00 for a full sheet cake!!

I worked for Acme in the bakery dept and they got their cakes allready baked and frozen. All they had to do was throw icing on them ,a few roses and put in a box. Each frozen cake layer cost them about 50 cents. Highest was $1.Even decorated and in a box couldnt cost any more than $4.00.

I guess they consider one bite a 'serving size', heh...

If they are anything like Costco I kinda believe it. It has been a looong time since I bought a cake from a wharehouse but when I did it was full sheets for $13. Those fed a lot, so doubling that would probably feed 100. Not that I would ever go that route again but seems possible.

I used to work for Food Lion bakery in Florida and we would normally charge $36 for that kind of cake. The cake is already made from frozen and all we did was to put icing and box it. It's very simple cake, nothing fancy.

I know BJ's and Costco have great prices on their sheet cakes, but that's because they're able to do them in bulk on a conveyor type formation when they bake and decorate. Though the taste isn't bad, they don't compare to a homemade cake.

sigh...even Food Lion charges $42 for a full sheet...single layer. We must have quoted completely different cakes. I know I sound like a broken record...but when somebody asks about cake for 100, I would give them more than just a full sheet. That would certainly not feed 100 if I'm cutting. It doesn't even come close by Wilton's chart and we all know their party sizes are a little small.

Oh, well, so we quoted different cakes. Hope they have enough...and I hope they think it sucks.

well sams' can do them so cheap for a quite a few reasons.

But the main one is because their cakes come in frozen. The wal-mart corporation buys all of their cakes made as 1/2 sheets (their size, I cant' remember exact dimensions but it is close to a 12x1 from a company that mixes up batches larger than we can even imagine, then bakes them probably hundreds at a time, then puts them through a flash freezer, then wraps them loosely, boxes them up and then ships them.

Doing it like this I am sure wal-mart is only paying $1 or $2 dollars per cake by the time they buy so many for ALL of their wal-marts and sam's clubs.

Don't forget the premade icing - and the cakes that have filling in them? Well most of them are filled at the factory so there isn't even any human labor to fill cakes anymore.

They also say that their full sheets serve 64-96. If i remember correctly their high end servings are 1 1/2x2. And I believe the price of $38 is for a filled cake. The prices I have from wal-mart (which are pretty close to sam's) are 4 years ago but I know their prices don't go up that much.

If the customer is worried about price then you didn't want them as a customer anyways. You want a customer that is more interested in the quality of the cake.

I believe it. The bakery is not a money driving department it is strictly there to draw a weekly shopping crowd. Then while you are there bam they get you shopping for other items. Why do you think they sell things like milk, eggs, bannana's so cheap all to draw you in weekly.

I believe it. Our local Costco sells 1/2 sheets for $16, filled. And they taste pretty darn good, although there are only a few stock designs you can choose from. That's one of the reasons I don't do sheet cakes any more...I can't even begin to compete with Costco on price, so I choose to make a completely different product.

I wonder if the sheet cakes at Sam's/Walmart and Costco and BJ's are all the same size or if they vary. Does anyone know? Just curious since there seems to be no industry standard on sheet cake sizes.

I read in consumer reports that Costo/BJ's etc. make most of their profits on membership fees rather than on specific items. That's why they always want you to upgrade to the next level of membership. Or if you don't have a membership you can shop but you generally pay a 5% fee.

I recently raised my prices on sheet cakes, partially to discourage people buying them and partially just to pay myself well for the pain that they can be.

However then I feel guilty for getting "so much" for a sheet, compared to regular bakeries.

Just made a full sheet tonight...of course its homemade carrot cake with cream cheese icing and some edible images... but I charged $140 for 60 servings and feel kinda bad...but my husband says its worth it since its more of a "gourmet" flavor. I hope so.

mgdqueen, someone lied to you. Sam's does a full sheet single layer---approx 96 2x2 servings for 26.95(basic), 30.87(custom(their offerings, not a member's own creation)), 33.87(double custom=2 full size edible images, 2 gumpaste sprays...again, not a member's custom creation)... They don't even offer a double layer full sheet and if someone at Sam's is saying they can do that they are not in compliance with company policy.

I think that anything anyone makes on here is going to be better then what sams pumps out mass produced. Yea the flavor isn't "bad" but it sure isn't as good as a home made WASC cake, which is way more home made even with a box base then anything that sams/walmart/ costco can pop out. The reason everything is so cheap there, is because that is what their business is.. to buy in bulk UNDERSELL every single business in a fiftey mile radius and take them all down. Walmart often sells items at a loss, because it brings in people to buy other items and I've noticed that over time the things that used to be real inexpensive at the bulk clubs go up in price, but people don't notice because they think WOW i can get fifty cans of... whatever for... this price, never mind that they can get fifty seperate cans for two dollars less some place else, it seems like it's in bulk or its huge and it's a discount club sooo it must be a savings!! RIGHT?! not always.. some people need to shop with a calculator.. or well at least try a real cake before they go for cheap cheap cheap...
Jen

Let me rephrase that...either someone lied to you or someone lied to the person that told you that or the person that told you that simply misunderstood information that was given to her and passed on that misunderstood information onto you.

maybe you should have replied with 'well i have that size cake thats been frozen for a month, i can decorate that for you if you would like', then if she complained tell her thats how sams does it. she may think twice next time!! people just dont realize how bakeries work.

Kitagrl, I feel ya...but you have to realize, your cake is more than just something flash frozen and slapped with prepackaged icing. I charge $90 for just a plain full sheet, basic design. They can get 2 different flavors for now without paying extra. Most people don't mind...'cause of what other people charge that don't operate out of Walmart, Sams etc. There's people here that charge up to $15 per serving for cakes. Can you imagine that? Wow. So I would pay your prices 'cause I know you HAVE to be good, it is sorta gourmet and...you're still in business, so you're doing something SOOOOOOOOO right

I can get 110 servings from a torted and filled full sheet cake. I've never heard of a store bakery even offering a two layer sheet cake. Only once have I had someone quote a grocery store bakery after hearing my price. I suggested she go for theirs then. That was a friend of mine. She told me she was kidding about buying from the store and I told her I wasn't. She's bought numerous cakes from me since she found out was fresh and delicious tastes like. Not to mention custom decorating.

LOL-thank you CarolAnn-this was my first experience with the whole "Sam's is SO much cheaper" so I guess that's why it feels raw...if that's the right word for it. I am VERY reasonably priced...too low in most cases so I was caught WAY off guard!

I personally do not consider Sam's Club, Walmart, Costco ect to be a competitior for me. I tell my customers that I specialize in "custom" cakes. Custom flavors as well as designs and that's why my cakes cost more. I know there are people out there that want a quick simple cheap cake and that's fine but when they want something "special" they come to me and pay my prices.
Jacqui

Right...I even encourage people "on a budget" to use Sam's. The lady I'm making the full sheet for today, she wanted several full sheets but wanted to keep her costs down. So we decided together she would get a homemade carrot cake/cream cheese with edible photos for the main sheet, and then she would order cheap ones from Sam's for the rest. (Its her budget, and up to her to keep fights from breaking out over the carrot cake LOL j/k)

I know many of you don't like to mix cake at a party but I think there will be an obvious enough difference that I'm not really worried about it. Anyway I don't need word of mouth business for more sheet cakes!