I Dont Want To Be The Cheapest..............

Business By johnniekake Updated 6 Feb 2007 , 6:35am by yyconfections

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johnniekake Posted 31 Jan 2007 , 10:48pm
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I want to be the best!! OK I'm not the best by any stretch of the imagination..........but it drives me crazy when people think Im gonna be cheaper then the grocery store!! icon_cry.gif icon_cry.gif

I had a lady call and get a qoute on a cake that nobody else would do.....I tell her the price she sighs and tells me she has two other calls to make.....OK no problem.......she calls back a couple hours later wants me to do the cake,so I ask (gritting my teeth)"Please dont tell me I'm the cheapest"she said "no there was a place that would do it for $15 cheaper so if I would like to knock off some money that would be great" icon_eek.gif Give me a break!!! I nicely said I DONT THINK SO!!!!!!!!.........the whole point of this post is..............I'm not a super market,I make everything fresh and from scratch(I'm a cake snob)everything I do is special order,Im not a great cake artist (there are people on this site that blow my mind,I mean really they should have their own t.v. show)but Im a really good baker and take alot of pride in what I do and the cakes I make are definately not cookie cutter stuff........So if I walked into my shop I would expect to pay more then the super market.

Ok Im rambling now but does anyone else go through this??????????????

Thanks
Johnnie Sue

55 replies
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playingwithsugar Posted 31 Jan 2007 , 11:15pm
post #2 of 56

We just discussed this two days ago, also. You need to stand your ground when it comes to your cakes. If you knock $15 off the price of it now, she is going to expect you to knock money off every cake you do for her. Then what's the sense in doing them? There is no reason to think that she would not order cakes for everyone she knows that way.

I was asked by a relative of a relative to do a sculpted cake. She wanted it for 12 people, but there was no way to do it that small, so I told her that I would have to do it for at least 20 servings. She agreed until she found out the price - I was charging her 3.25 per slice (I do not even normally sell cakes, but this job was definitely not going to be a freebie!). We are talking sculpting, rolled fondant insete, and two types of icing, plus filling. Most bakeries around here would not touch the job to begin with, which is why she came to me (the relative told her I do 3-D cakes). The one place that would do the job also wanted a minimum of 20 servings, and wanted $10 per. The cake would have been a definite two days work.

Stand your ground when it comes to your prices. Your time is only as valuable to you as you make it.

Theresa icon_smile.gif

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indydebi Posted 31 Jan 2007 , 11:23pm
post #3 of 56

"Gee, Mr. Car Salesman, I want a big giant Cadillac to drive, but I only want to pay Saturn prices for it. I REALLY like your work and would LUV to have you sell me a car, but your Cadillac (which is what I REALLY want) is just not in my budget. If you could lower your price by $20,000 then I would buy your Cadillac instead of going to your competitor and buying a Saturn."

Yeah. THAT'LL work! icon_confused.gif

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littlecake Posted 1 Feb 2007 , 2:17am
post #4 of 56

i get this all the time too.

and i get sick and tired of answering the phone to "price checkers".

and i beg to differ...YOU ARE AN AMAZING ARTIST!...your stuff is very unique!

before you did cakes...what was your meduim, watercolor?

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indydebi Posted 1 Feb 2007 , 2:19am
post #5 of 56
Quote:
Originally Posted by littlecake

and i get sick and tired of answering the phone to "price checkers".




That's why my pricing is on my website. It's a pre-qualifier. If they are comfortable with the pricing, then they call me and we are half way there. If they don't like the pricing, they move on .... and I'm not bothered with a non-productive phone call.

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RisqueBusiness Posted 1 Feb 2007 , 2:29am
post #6 of 56

my prices are on my web site also and I still get people calling me askign me how much. I have it there that we are very busy..yeah little ole me doing everyting..lol and too busy to answer phone..ugh..


like today..making 500 chocolate toppers for cupcakes for a big superbowl party..

and still have to do the wedding (art show ) cake..and the 3 orders I have.

WHY oh why do they call...I KNOW they are people asking because they are making the cake and checking prices that they can charge...lol

I want to scream into the phone..FIGURE IT OUT AND LEAVE ME BE!!!!!!!

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karateka Posted 1 Feb 2007 , 2:33am
post #7 of 56

I so feel your pain. I have been emailing this one chick back and forth for a while, now. She wants this really cool cake, all in fondant, but doesn't want to pay me for it. Just kills me.

Oh, and I had someone call today who asked about the interior of my cakes..."Are they like the Bonbonerie's cakes? I mean, the ingredients and stuff?" Well.....no. I admit they (the Bonbonerie) are really good. Fabulous, in fact. They are also expensive. Worth it, but not cheap at all. I make from scratch butter cakes, which are also, in my view, fabulous. But she wasn't happy with that answer, so I have to do a tasting now, (for a baby shower!) to prove that my cakes taste good. Oh, well. Nature of the beast, I guess.

That may seem a little off topic, but it seemed like it was kinda related, too. People want what they want, but they are unwilling to pay for it. (She wants Bonbonerie, but doesn't want to pay them!)

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RisqueBusiness Posted 1 Feb 2007 , 2:49am
post #8 of 56

Karateka, why are you doing a tasting for a shower cake? lol

I tell people that ask me for a tasting that I'm not a wedding cake maker and if they want, order a smaller cheaper cake for the first time and try me out.

If she wants the other company's cake...let her go there..

People...gotta love them..coz you can't shoot them! lol

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indydebi Posted 1 Feb 2007 , 4:10am
post #9 of 56
Quote:
Originally Posted by RisqueBusiness

my prices are on my web site also and I still get people calling me askign me how much.....




Oh brother! And they're allowed to drive and vote, too! dunce.gif

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littlecake Posted 1 Feb 2007 , 4:11am
post #10 of 56

can we (at least) mace them?

i can't believe someone would want a tasting for a baby shower cake!

that would totally hack me off

my old partner...she was so funny, and dry.

one time this lady came in and asked if our cakes were any different than the grocery store cakes.

she just answered flatly..."no, they are EXACTLY the same as the grocery store."


i must admit...(maybe you had to be there)...it was freakin hilarious.

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RisqueBusiness Posted 1 Feb 2007 , 4:36am
post #11 of 56

little cake, I sooooooooooo get it..and yes Indy..you KNOW this is FLORIDA..what did someone say we where??


a third world country..hahahaha

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indydebi Posted 1 Feb 2007 , 4:48am
post #12 of 56

Oh geesh! Florida ..... voting ....... I FORGOT!!!!!!! dunce.gif

icon_lol.gif icon_lol.gif icon_lol.gif Sorry, Risque! The phrase "...allowed to drive and vote" is a standard at our house! (For really stupid people, we throw in "pro-create"!)

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RisqueBusiness Posted 1 Feb 2007 , 4:52am
post #13 of 56
Quote:
Originally Posted by indydebi

Oh geesh! Florida ..... voting ....... I FORGOT!!!!!!! dunce.gif

icon_lol.gif icon_lol.gif icon_lol.gif Sorry, Risque! The phrase "...allowed to drive and vote" is a standard at our house! (For really stupid people, we throw in "pro-create"!)




Yep..the stupid leading the stupid..!!!!

But that ok..I'm here now.. icon_lol.gif

or better yet...I'm here now.... icon_cry.gif

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Ursula40 Posted 1 Feb 2007 , 5:40am
post #14 of 56

I had a lady ask for a tasting for a baby's 1st birthday cake????. Only two days ago in fact, WILL THERE BE AN EPIDEMIC????

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karateka Posted 1 Feb 2007 , 10:26am
post #15 of 56
Quote:
Quote:

Karateka, why are you doing a tasting for a shower cake? lol




Because I'm a dork. I was just trying to be nice, and she obviously didn't understand what a scratch butter cake is. Sigh... I'm still charging her. I have a feeling I'm going to get another Bonbonerie comment, and I don't want to hear it after I've made the shower cake. There will so be a contract and "no refunds" stated on it.

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loriemoms Posted 1 Feb 2007 , 10:40am
post #16 of 56

I get a lot of calls from corporations that want to order large sheet cakes. I never book them because they want to pay 35 dollars. They always say "(fill in grocery store/warehouse store) onl charges $35" I tell them I can't compete with those kind of prices, that my cakes are fresh and hand made. I also don't make that many cakes with the little buttercream flower and happy birthday sam on it.

I also get once in a while a question about how do my cakes taste. I always say "like your grandmother's cake!" That always seems to satisfy them.

What gets me is the people that call two days before a birthday party to order a cake. They always go "I just want something simple!" when I tell them that isn't enough notice for me. I then ask them what they have in mind and they go on to describe a two tier fondant cake with gum paste decorationrs to feed 100 people.

They obvously have watched too many food network challenges to think I can do that in two days. But what REALLY gets me is they planned these parties, get the invites out, and do all the other stuff, why do they wait till the last minute for the cake?

BTW< you cakes are incrediable and very different!! You should be charging double what everyone else charges, due to all that hand painting!

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peacockplace Posted 1 Feb 2007 , 1:35pm
post #17 of 56

I think your cake is beautifull, and your cookies! What do you use to thin the gel paste down to paint with?

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2sdae Posted 1 Feb 2007 , 1:58pm
post #18 of 56

icon_surprised.gif Your cakes and cookies are perfect! Beautiful original designs. If they want picaso they pay for picaso, if they want picaso at looney tunes prices, well you are looney tunes... ya know? icon_wink.gif
Deff don't waiver your prices due to their ignorance. Unfortunately in today's world there are many who want everything at a bargin bin price but want sak's fifth avenue quality. I think a good slogan for a decorator should say"you get what you pay for!!!" icon_wink.gif

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Steady2Hands Posted 1 Feb 2007 , 2:01pm
post #19 of 56
Quote:
Originally Posted by johnniekake

Im a really good baker and take alot of pride in what I do and the cakes I make are definately not cookie cutter stuff........So if I walked into my shop I would expect to pay more then the super market.



That's one of my biggest fears of opening a shop. I'm afraid people wouldn't be willing to pay the price and I'd be out in the cold.

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karensjustdessert Posted 1 Feb 2007 , 2:11pm
post #20 of 56

This thread is reminding there are a few restaurants I've heard great things about...
think I could go in, ask to just have some samples, and be on my way?

My pricing is on my website too...but I still get asked, and that's okay. What one person thinks is a basic design is another person's headache.
What one customer thinks should be less expensive (simple design), is actually more labor intensive due to the flavors they chose, and the fondant and the hand rolled fondant beads.

Sigh.

I need another cup of coffee.

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imartsy Posted 1 Feb 2007 , 2:18pm
post #21 of 56

You must be pricing yourself too low! Your work is fabulous! Aren't you the little painter! I wish I could paint.... even on paper...... just not where my artistic skills lie I guess.... you do beautiful work though. Price yourself according to your talent - it's amazing.

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indydebi Posted 1 Feb 2007 , 3:39pm
post #22 of 56
Quote:
Originally Posted by karensjustdessert

..... What one person thinks is a basic design is another person's headache.....




Same thing applies to "volume discount" too. What they consider "big volume", I consider not worth my time to fire up the oven.

I've had people ask for a volume discount if they order 6 or 7 dozen cookies. I stop them and tell of my customer who uses 20 dozen EVERY DAY .... over 100 dozen a week. "Now HOW big was that "volume" order you were wanting to place?" dunce.gif

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RisqueBusiness Posted 1 Feb 2007 , 3:50pm
post #23 of 56
Quote:
Originally Posted by loriemoms

I get a lot of calls from corporations that want to order large sheet cakes. I never book them because they want to pay 35 dollars. They always say "(fill in grocery store/warehouse store) onl charges $35" I tell them I can't compete with those kind of prices, that my cakes are fresh and hand made. I also don't make that many cakes with the little buttercream flower and happy birthday sam on it.

I also get once in a while a question about how do my cakes taste. I always say "like your grandmother's cake!" That always seems to satisfy them.

What gets me is the people that call two days before a birthday party to order a cake. They always go "I just want something simple!" when I tell them that isn't enough notice for me. I then ask them what they have in mind and they go on to describe a two tier fondant cake with gum paste decorationrs to feed 100 people.

They obvously have watched too many food network challenges to think I can do that in two days. But what REALLY gets me is they planned these parties, get the invites out, and do all the other stuff, why do they wait till the last minute for the cake?

BTW< you cakes are incrediable and very different!! You should be charging double what everyone else charges, due to all that hand painting!




our customers must be clones of each other! I had been getting orders from a particular hospital in my area..2 or 3 cakes a week...then they called and wanted a cake of a doc surrounded by "naughty" nurses.

So,I put an edible image of a "crazed" doc..and I made 4 fondant nurses.

They called me up saying they didn't want to pay full price for a cake that looked like it came from a supermarket and that the Nurses looked like Angels!

Yeah right...but...now ..I don't get anymore orders from them..oh well..you will ALWAYS get those customers...and it was only one cake out of like 10 they ordered...I guess we are not allowed to have bad days..lol

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2sdae Posted 1 Feb 2007 , 4:20pm
post #24 of 56

well shame on you for not making your nurses look more like hookers!!!! LOL! icon_lol.gif icon_lol.gif icon_lol.gif icon_lol.gif

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RisqueBusiness Posted 1 Feb 2007 , 4:55pm
post #25 of 56
Quote:
Originally Posted by 2sdae

well shame on you for not making your nurses look more like hookers!!!! LOL! icon_lol.gif icon_lol.gif icon_lol.gif icon_lol.gif




Yeah , I mean..just how BIG icon_eek.gif did they want their boobies to be and how short did they want the skirts..DEAR GOD IN HEAVEN! I should've just made them naked!! lol

All I know is that I did my best and they are on my "NO CAKE FOR YOU LIST".. icon_lol.gif

but, they haven't called to order anyway icon_cry.gif

BTW...I did get those shirts made, waiting for them to arrive and I'm SOOOOOOOOOOOOOO putting them on my web store. icon_razz.gif

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2sdae Posted 1 Feb 2007 , 5:13pm
post #26 of 56
Quote:
Originally Posted by RisqueBusiness

Quote:
Originally Posted by 2sdae

well shame on you for not making your nurses look more like hookers!!!! LOL! icon_lol.gif icon_lol.gif icon_lol.gif icon_lol.gif



Yeah , I mean..just how BIG icon_eek.gif did they want their boobies to be and how short did they want the skirts..DEAR GOD IN HEAVEN! I should've just made them naked!! lol

All I know is that I did my best and they are on my "NO CAKE FOR YOU LIST".. icon_lol.gif

but, they haven't called to order anyway icon_cry.gif

BTW...I did get those shirts made, waiting for them to arrive and I'm SOOOOOOOOOOOOOO putting them on my web store. icon_razz.gif



What's the addy on your web store, I love to look at these things. If you don't mind that is. And naked nurses...and how praytell would you then know they were nurses? LOL!!! icon_lol.gif icon_lol.gif icon_lol.gif

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RisqueBusiness Posted 1 Feb 2007 , 5:17pm
post #27 of 56
Quote:
Originally Posted by 2sdae

Quote:
Originally Posted by RisqueBusiness

Quote:
Originally Posted by 2sdae

well shame on you for not making your nurses look more like hookers!!!! LOL! icon_lol.gif icon_lol.gif icon_lol.gif icon_lol.gif



Yeah , I mean..just how BIG icon_eek.gif did they want their boobies to be and how short did they want the skirts..DEAR GOD IN HEAVEN! I should've just made them naked!! lol

All I know is that I did my best and they are on my "NO CAKE FOR YOU LIST".. icon_lol.gif

but, they haven't called to order anyway icon_cry.gif

BTW...I did get those shirts made, waiting for them to arrive and I'm SOOOOOOOOOOOOOO putting them on my web store. icon_razz.gif


What's the addy on your web store, I love to look at these things. If you don't mind that is. And naked nurses...and how praytell would you then know they were nurses? LOL!!! icon_lol.gif icon_lol.gif icon_lol.gif





by the little white hat??? icon_lol.gif and orthopedic shoes????! icon_rolleyes.gif

just hit on the www button on my post and it will take you there..the front page is a mess and the web store is closed..actually its being worked on!

the shirts are black with pink glitter wording and graphic and pink with black lettering and graphic! they just have the "NO CAKE FOR YOU" on them I thought the'd be a hoot to wear on those days when customers just "DON"T UNDERSTAND"..lol

and the other one is going to have the H.C.B.I.C. on it..for those of you that don't know that's Head Cake "WITCH" in Charge! lol

A great conversation starter! lol

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2sdae Posted 1 Feb 2007 , 5:20pm
post #28 of 56

I LOVE IT!!!!!!! I shall have to have one...any idea when you'll be reopening.... icon_razz.gif

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RisqueBusiness Posted 1 Feb 2007 , 5:36pm
post #29 of 56

the web site is open the store as soon as my son fixes all the problems..lol

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2sdae Posted 1 Feb 2007 , 5:45pm
post #30 of 56

I know how that goes.... but your cakes are very cute and I love the uncanny more risque ones.

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