I want to start a sprinkle mix business. I have found suppliers and am a baker/decorator myself and need some help to / market research for my first line?
As bakers and decorators, what would you like to see from custom sprinkle mixes? I have limited resources to do my first batch of mixes so I want to utilize the audience for them.
Any help would be appreciated!
this is all said in a friendly helpful inquisitive way — who is your intended client — how will you market — just curious — I mean I know I can get this product right down the street at my cake store — i’m not challenging you — i’m wondering —seems to be a niche in a niche in a niche market — kwim— educate me here
etsy maybe? but how to do that legally over state lines is quite involved — i’m surprised so many sell edibles on there anyhow —
I frequently purchase custom mixes on Etsy because I don't want to buy large packages of all different sprinkles to mix together.
What I look for in custom mixes are:
-assorted sizes (4 oz, 8 oz. 16 oz.)
-unique sprinkle shapes. Anyone can buy nonpareils and standard sprinkles at Michaels. Offer the awesome giant long dragees that are super popular right now, etc.
-have both premixed combos and custom mixes
As for marketing, get a super cute logo and instagram. Post lots of aspirational photos using your sprinkle mixes on things other than the ubiquitous drip cake with giant buttercream swirls on top (ice cream! waffles! donuts!).
it is very involved to sell food across state lines legally — I used to make my own sprinkles — with shaped hole punches
Like hippicac said, a good choice of sizes is a great idea. Plus, some unique colors with the option to buy packs that aren't a mix of colors. I spend way too much time pulling out the colors I want :)
Feel free to send me a message if you want information on selling online.
I used to work in marketing research, good luck to you