Custom Sprinkle Mix Business Help

Business By kcampeau Updated 8 May 2019 , 7:37pm by littlejewel

kcampeau Cake Central Cake Decorator Profile
kcampeau Posted 21 Apr 2019 , 11:51am
post #1 of 8

I want to start a sprinkle mix business. I have found suppliers and am a baker/decorator myself and need some help to / market research for my first line?

As bakers and decorators, what would you like to see from custom sprinkle mixes? I have limited resources to do my first batch of mixes so I want to utilize the audience for them.

Any help would be appreciated!

7 replies
-K8memphis Cake Central Cake Decorator Profile
-K8memphis Posted 21 Apr 2019 , 3:36pm
post #2 of 8

this is all said in a friendly helpful inquisitive way — who is your intended client — how will you market — just curious — I mean I know I can get this product right down the street at my cake store — i’m not challenging you — i’m wondering —seems to be a niche in a niche in a niche market — kwim— educate me here

-K8memphis Cake Central Cake Decorator Profile
-K8memphis Posted 21 Apr 2019 , 3:38pm
post #3 of 8

etsy  maybe? but how to do that legally over state lines is quite involved — i’m surprised so many sell edibles on there anyhow — 

hippiecac Cake Central Cake Decorator Profile
hippiecac Posted 29 Apr 2019 , 6:41pm
post #4 of 8

I frequently purchase custom mixes on Etsy because I don't want to buy large packages of all different sprinkles to mix together. 

What I look for in custom mixes are: 

-assorted sizes (4 oz, 8 oz. 16 oz.)

-unique sprinkle shapes. Anyone can buy nonpareils and standard sprinkles at Michaels. Offer the awesome giant long dragees that are super popular right now, etc. 

-have both premixed combos and custom mixes 

As for marketing, get a super cute logo and instagram. Post lots of aspirational photos using your sprinkle mixes on things other than the ubiquitous drip cake with giant buttercream swirls on top (ice cream! waffles! donuts!). 

Good luck! 

-K8memphis Cake Central Cake Decorator Profile
-K8memphis Posted 29 Apr 2019 , 8:11pm
post #5 of 8

it is very involved to sell food across state lines legally — I used to make my own sprinkles — with shaped hole punches 

Baker Beach Cake Central Cake Decorator Profile
Baker Beach Posted 29 Apr 2019 , 8:22pm
post #6 of 8

Like hippicac said, a good choice of sizes is a great idea. Plus, some unique colors with the option to buy packs that aren't a mix of colors. I spend way too much time pulling out the colors I want :) 

costumeczar Cake Central Cake Decorator Profile
costumeczar Posted 8 May 2019 , 11:42am
post #7 of 8

Feel free to send me a message if you want information on selling online.

littlejewel Cake Central Cake Decorator Profile
littlejewel Posted 8 May 2019 , 7:37pm
post #8 of 8

I used to work in marketing research, good luck to you

Quote by @%username% on %date%