I usually send it along with cookie and cake pop orders. right where it can fit in the box. I rarely send it with cake or cupcake orders because it usually can go in the box without messing the cake up. Sometimes ill just hand it to the client upon pick up.
I have thank you cards that are blank on the inside. I usually prepare a handwritten note relating to the acitvity/function and again thank them for their order.
I considered cards but decided on emails instead. Since a chunk of the communication between me and the client is by email, sending a follow up email works well. I don't need to buy cards, postage, and take extra time to mail. And I prefer a paperless approach. Card or email, I think the important thing is to follow up with the client.
I do think hand-written thank you cards are a nice touch, and I may incorporate it in the future depending on the feedback I get from clients.
This is standard procedure in many sales applications. Professionals always follow up.
I send fine quality notecards for some, and for others, an email works. On corporate orders, I send whatever baked good I was contracted to make for their clients to my contact with the company with a hand-written note.
Staying in touch is important. Also any concerns a customer may have can be addressed at this time. If they don't discuss it with you, you can be sure they will express their displeasure with friends and family. Any problem is a perfect opportunity to turn the situation around and create a satisfied customer.
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