I am doing a reveal cake for this weekend and they have specifically asked that I color the cake and not just the filling, which is what I usually do.

I am using a standard yellow scratch cake recipe. Do you know how much color change I should expect when the cakes are baked? Will the color deepen or appear lighter, or about the same?

Hopefully you guys will see this questions even though the new site seems to different! Thanks!

It depends on what color you are doing and how much color you put in. I made the rainbow cake once with a doctored white mix and I used a fair amount of color because I really wanted them to pop and it turned out great! With a yellow cake I'm sure you'd get similar results, but they might be a bit muted so I personally would add a little bit more color. Sorry I don't have the exact measurements I added, I just kept going till the colors looked right. Good luck!

In my experience, batter with colouring in it bakes up a lighter colour. So, what looks a nice pink colour in your bowl, actually ends up really slightly pink when baked. So, add more than you think you need. You could do a slightly bigger batch than normal, add some colour, bake 1 single cupcake and take a look. Add more colour if necessary and repeat until you like how it turns out, then bake your actual cake.