Does anyone know how Sam's bakery gets the filling inside their cakes? They are not filled like inbetween and leveled in the cake they are like filled in certain spaces like its filling then cake, filling then cake like if you cut it every piece has filling in the center but not all in the middle just alil dot kind of. Does this make sense???
I have never had their cakes, but I think it would be like if you were filling cupcakes. You can pipe it in with a frosting tip. Maybe a small star tip or one of the round tips. Just stick it into the cake where you want the filling and squeeze it in there. I would experiment a bit with the amount to squeeze in because you don't want there to be too much or too little. This would just make little tiny holes in the top of the cake that you can just ice over and it won't bleed out because the filling can't jump up out of the cake. 
I don't know if that's how they do it, but that's how I'd do it!
I am guessing they used a bag and tip and piped it in from the top like you would fill a cupcake? Your could then pipe some into every serving by dividing up the cake into its serving size and stick the tip into the center of each serving. Then ice it as normal. I have not seen the cake so I am taking a guess.
I use a #12 or so tip, push it into the cake and squeeze the filling out without making the top blow up.
Thanks guys thats what i was thinking also so hmmm must be the way!
I ACTUALLY AM THE MAIN CAKE DECORATOR FOR THE SAM'S BAKERY WHERE I LIVE. ALL OF ARE CAKES COME IN PREBAKED FOR CONSITENCE IN MOISTURE AND FLAVOR. HOWEVER I DO KNOW THAT THEY SCORE IT OUT AND FILL WITH AND EXCRUDER BUT THIS CAN ALSO BE DONE WITH A TIP AND PIPING BAG. I ABSOLUTELY LOVE THE WHITE AND STRAWBERRY CAKE ITS REALLY YUMMY AND VERY MOIST
Oh really neat! OK whats an excruder?? Aww man so then you wouldnt have their top secrect recipes on htere cakes huh 
LOL ACTUALLY NO BUT I DO KNOW THAT MOST OF THERE CAKES ARE PRETTY MUCH JUST LIKE THE ONES YOU CAN MAKE WITH A BOX MIX OR A GOOD RECIPE. JUST LARGE BATCHS. AND AN EXCRUDER IS A TYPE OF CLAY GUN OR YOU CAN ALSO BUY A SMALLER PASTRY GUN. MOSTLY USED FOR PIPING ON TARTS AND CHEESECAKE. BUT THE TIP AND BAG WORKS JUST AS WELL AND THEN YOU DONT NEED AN EXTRA TOOL.
Oh cool!! Ok thanks I am gonna try it on my next cake with the tip 233!
I have to share this.... The first time I saw the word "extruder", I thought it meant someone who was trying to break OUT of a place; you know, like the opposite of an INtruder... I crack myself up sometimes with the way my brain works!
That is so my brain processing pattern too!
I ate a Sam's cake today and it was really good. Maybe you can share what brand cake they ise! 
I was a little sad though, because the girl throwing the shower asked me how much I charge and apparently my price was too high, so she got it from Sam's. EVERYONE was talking about how good it was and "making mental notes" of how good it was. NOT FAIR! WHAT ABOUT ME? They know I make cakes, but I've only made one for school and they must have forgotten. I wanted to make it, but I wasn't about to do it for free. Oh well, I get business from other people. Anyway, if you have any insight as to what brand cake, that would be awfully nice!
This is fascinating. So say you make a lemon cake, do you then just randomly pipe in the lemon curd if that's what you are using and the same for rasberry fillings etc. Doesn't the cake expand and how do you know if you get it evenly in the cake? Thanks
its through a company called telco. they do this kind of stuff for wal-mart inc. but for some reason the sam's cakes are 10 times better tasting than walmarts. go figure. you can by their cakes cakes by the case. ive actually done this for a large wedding order i had they wanted 33 10" rounds. i just let her know and then made my own frosting to give it more flavor a long with some filling. and she loved them.
Here's an article on telco:
http://www.bakery-net.com/news/16035/
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contact information:
Telco Food Products Inc Colton, CA
Phone: 909-825-7343
Commercial bakery; manufactures frozen bakery pies
Products: Bakery prdts: pies, bakery, frozen; foods: pastries, cakes, etc.
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