I have Google Alerts set up for my area. I received an alert, and the link was to a conversation on Yelp:
"I'm looking for a good, but cheap custom cake shop. Everything around the area seems really pricey! Any ideas? I want to get a birthday cake for my boyfriend!"
I had to respond. I left a message saying that custom cakes are pricey because they are CUSTOM.
Geez. It's probably some teenager or something, but really?
Awesome response!
But hey, since you mentioned it, what alert did you put in to be notified about that topic? Do you mind sharing? I have alerts set up for my name, business name etc but never though about using it to prospect for business like that!
Thanks for sharing!
Jen
I have Google Alerts set up for when people search for things like birthday cakes, wedding cakes, custom cakes, etc, in my area. Usually they come up with alerts that don't do me any good, but sometimes it ends up pointing out other bakeries in the Los Angeles area that I wasn't aware of, which I like.
I think part of the cake civilian confusion is that grocery store bakeries offer a "custom" cake .... I guess that means you can customize the cake to have whatever NAME you want on it!!! I swear I've looked and looked at the big 'ole chart at Sam's Club bakery and tried to figure out the "custom" part of their "custom" cakes and I just can't get it.
But cake civilians have been conditioned to think "oh they can pull a cake out of the freezer and "customize it" with any phrase or name I want! cool!" 
Custom. ri-i-i-i-iight. 
I think part of the cake civilian confusion is that grocery store bakeries offer a "custom" cake .... I guess that means you can customize the cake to have whatever NAME you want on it!!! I swear I've looked and looked at the big 'ole chart at Sam's Club bakery and tried to figure out the "custom" part of their "custom" cakes and I just can't get it.
But cake civilians have been conditioned to think "oh they can pull a cake out of the freezer and "customize it" with any phrase or name I want! cool!"
Custom. ri-i-i-i-iight.
Couldn't have put it any better myself. You've hit the proverbial nail on the head.
I think part of the cake civilian confusion is that grocery store bakeries offer a "custom" cake .... I guess that means you can customize the cake to have whatever NAME you want on it!!! I swear I've looked and looked at the big 'ole chart at Sam's Club bakery and tried to figure out the "custom" part of their "custom" cakes and I just can't get it.
But cake civilians have been conditioned to think "oh they can pull a cake out of the freezer and "customize it" with any phrase or name I want! cool!"
Custom. ri-i-i-i-iight.
Come on Debi, lets be fair....I think they can pick the color of frosting the phrase or name comes in as well 
I concur with all that's been said! I had a promotional deal for custom cakes (50% off) for the people in my neighborhood only and this lady wanted a 12x18 vegan chocolate cake with a disney princess theme. The normal cost is $120 and I told her the discount price was $60 and she still freaked out saying it was expensive (OH MY!). I wish they would try their hand and trying to decorate a cake - then they would realize why the price is as it is...
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