Follow Up After Bridal Show

Business By Kellycreations Updated 1 Mar 2010 , 10:51pm by leah_s

Kellycreations Cake Central Cake Decorator Profile
Kellycreations Posted 25 Feb 2010 , 9:19pm
post #1 of 3

How do you all follow up with brides after a bridal show? Do you have a basic form that you e-mail or mail out? What kind of info do you include? Any advice would be appreciated.

2 replies
snowshoe1 Cake Central Cake Decorator Profile
snowshoe1 Posted 1 Mar 2010 , 12:14am
post #2 of 3

The organizers for each bridal show we have done give us the email address of the attendees. We use GoDaddy's email marketing program and send out an email (we don't call anyone unless they ask us to). Using an email marketing program is great because it protects you from spam laws, adds people to our monthly newsletter, etc...

If you would like a copy of what we have sent in the past, please email me and I'll send it to you.

leah_s Cake Central Cake Decorator Profile
leah_s Posted 1 Mar 2010 , 10:51pm
post #3 of 3

Well, using an email marketing program doesn't exactly protect you from spam laws. You have to notify the brides who'd email you gather that you're planning on emailing her. in the shows we ( a group I'm in) produce, our email and physical sign up forms has the disclaimer "I understand by providing my contact information, I give permission for all of the members of (name of organization) to contact me."

Without something like that' you're toast.

If you're getting the email contact list from a show promoter, technically you can't use it unless the brides give specific permission. If you sign them up in your booth and collect their info that way, you're golden.

Quote by @%username% on %date%