I'm not sure about fondant, but I don't think it would work as a crumb coat under BC. I always use it for fillings for cupcake swirls and I frost certain cakes. It doesn't really work for detailed decorations and you won't ever get deep colors with it just pastels, but it is soooo good depending on what you mix with it (lots of options) Check out Melviras post Bettercream Fun on the CC board if you need flavoring ideas 
I went to pick up the bucket of bettercreme at Sam's bakery, and when they brought it out it said, But-R-Creme. So..........not sure what I've got yet. I guess I'll just check it out and see what its like. Strange, I had asked them if they had bettercreme by Riches, and this is what I got.......
j.
But-R-Creme (by Dawn Food) is a buttercream frosting:
http://www.dawnfoods.com/Public/Dynamic/Products/ProductsCategory2.asp?cat0=17&cat1=46&PTid=2
Rich's Bettercreme is the non-dairy whipped frosting/filling:
http://www.richs.com/product_info.cfm?catid=6159
I'd return what they gave you because it's not what you wanted. 
HTH
Pastry Pride (found on west coast) is similar to Rich's Bettercreme.
Since I've never been able to find it online, I don't know that it's shelf stable for 5 days, as is Rich's Bettercreme. But you can substitute PP in any bettercreme recipe successfully - just not sure about shelf stability.
HTH
I'm going to do that. thought it was like bettercreme. no sense keeping it if it's not, cost $30.
j.
Don't return it, if you haven't already. I usually use Bettercreme that I buy from the supermarket but they happened to be out of it so I went to Sam's club. Their But-R-Creme is the same consistancy and taste as the bettercreme. It can be store exactly the same as well. I would however complain about the price. I only paid $19 at my Sam's club for the 15 lb bucket.
Bettercreme does not taste like But-r-creme.One is a shortening sugar based icing and the other is a non dairy whipped frosting.It does not work well on fondant,as it will melt the fondant and is hard to apply the fondant because of the consitency.It can be used as a filling or to ice a cake or cupcakes.You can flavor it with almost anything.Check this out http://cakecentral.com/cake-decorating-ftopict-601193.html
there is everything you want to know.Oh,and the stuff at sams is prewhipped so its slightly different than the liquid that you whip yourself.HTH
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