I put chocolate chips in the batter frequently. It helps if the batter is a pretty thick one, to keep the chips suspended. (It also helps if you shake the chips in a bag with a bit of flour to lightly coat them.) I've never noticed that the cake takes any longer to bake, at least as long as you don't add so many that the pan is filled a lot deeper.
I run the chips in a food processor to make smaller pieces. The cake looks loke chocolate chip icecream when baked....fine chips throughout.
Mini chocolate chips are nice, too. They're fairly subtle in appearance, but you get the nice burst of flavor.
This is so cruel. I made a triple chocolate cake to take to work yesterday, and by the time I finished serving, I got crumbs. Now I have a killer craving for a deep dark chocolate cake with three kinds of chips (white, dark, milk), and no time to bake it. Waaahhhh!
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