Hello!
So, I recently bought a small tub of the Wilton decorators icing, and decided to dye some of it red for an anniversary cake I'm working on.
However, after 6 toothpicks worth of the die (both ends, mind you), the icing is more of an orangish pink. I'm using the Wilton color Red. So I'm confused. Can someone tell me what I'm doing wrong, or do I just need more red?
You need to be very careful with the red, as too much will make the icing bitter.
You may want to turn the icing a deep pink first, let it sit for awhile so that the color deepens, and then add more red.
If you can go with chocolate icing, you can also add some cocoa powder to turn the icing a medium tan, add the pink, and then add the red.
HTH
Rae
For the bowling cupcakes in my pics, I had to use the whole tub of Wilton no-taste red (for 1/2 a batch of buttercream dream) and they still didn't look as red as I wanted. They did get darker though over night. I read somewhere that people add cherry kool aid to the bc..not sure the specifics on that one though...I think it might have been in a thread on here somewhere.
wilton red is made from a very bitter bean. i now use americolor super red. I have also used a packet or two of cherry Kool-Aid in my icing... super bright red with a cheery flavor kick! you can look at my clown cake to see the color
I made heart cakes on friday and my icing wouldn't get really red. So I added 1 drop of black and it was the most beautiful red color ever!
I only use Americolor too. It's sooooo much better than the wilton stuff.
I start dying my red several days in advance. Each day I take it out of the fridge and add a little more red (Wilton's no taste red). The color deepens as time passes. Also, don't dye more than you need. Smaller batches take faster.
1. Use Americolor brand instead.
2. You will have to use a LOT of red.
3. Dying it dark pink first will help.
4. Color the night before, colors deepen with time.
If you see my galery the Lightning Mcqueen car I did the same as prterrell to achieve that read but I also add a little burgundy wilton paste.
For the icing and butter cream I do the same.
I only use 1 1/2 little Americolor little bottles (super red) 
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