I was just looking at the sales paper for a local discount grocer (Marc's) and they have a Betty Crocker Cupcake Mix, 2 for $3.00.
Has anyone seen and tried them? and I wonder what the difference is between the cupcake mix and regular cake mix.
Looks interesting.
ladiva
I've never used them, but I look at it this way .... our mama's made cupcakes using regular 'ole cake mixes for years and years and they turned out just fine. I think it's just a marketing ploy .... with the rising popularity of cupcake-cakes, they just repackaged the cake mix to entice people to THINK they need a special mix for it. $1.50 each? I buy regular cake mix for $0.93. Why would I pay 50% more?
I remember when microwaves first came into being (yes, virginia, there WAS a time when there were no microwaves!). One of the paper towel companies came up with a 'special' paper towel designed to be used in the microwave. It was, of course, 50% higher in cost than regular paper towels. My mom thought she HAD to use this special paper towel in her microwave .... she was afraid the regular ones would catch fire or something! Oh brother!!!
I am always leary of these "fad" marketing techiniques that are designed to make the consumer think they HAVE to spend more on a special item ... when the one they've been using for generations has been working just fine!
$1.50 each? I buy regular cake mix for $0.93. Why would I pay 50% more?
!
I don't know if you've actually looked at them but you don't get 24 cupcakes with those, only 12 so it's even worse than that.
The only use I can think of for it is if you're watching what you eat and only want a few. Of course you could bake 24 and find somewhere to send half and accomplish the same thing.
I don't know if you've actually looked at them but you don't get 24 cupcakes with those, only 12 so it's even worse than that.
Now that you mention that, it seems I heard that! Whatta scam on the unsuspecting consumer!! 
Yup...marketing ploy...kinda Like Coke marketing "Classic Coke" many years back and really it was the same old Coke as the regular kind!! Gotta give the companies credit for trying though...
Of course it's a marketing thing! They'll do this every time! Dupe the poor dumb smuck consumers into paying more for the same thing just by repackaging. Ha ha, those consumers fall for it every time!! I can hear the company execs now.
I haven't looked at the volume in the cupcake mixes but I'd expect it to contain less than a cake mix box. People, you know you CAN use half a cake mix at a time if you don't want to make 24 cuppies or you need additional batter for a cake. I've sifted the whole mix and then split and zip bagged half for later. Then just use half of the other ingredients.
I took the cupcakes left over from a bake sale, to benefit the ACS, to work on Monday and a lady came over to look at them and said "Carol, you do cupcakes too??" I smiled and said "sure!" People amaze me, they think cupcakes are hard too! I think cupcakes were the first things I EVER made as a kid. It just strikes me funny.
I saw those the other day and laughed!
It would be the same as buying special pancake mix for silver dollar pancakes opposed to full size pancakes...and paying more!
I saw those the other day and laughed!
It would be the same as buying special pancake mix for silver dollar pancakes opposed to full size pancakes...and paying more!
Yeah!!! Rushing to the patent office right now!! 
I saw them in the Marc's ad too! Too funny! I have read in a few cake decorating books (WBH I think was one) about using different recipes for cupcakes because "they aren't just little cakes." ??? They didn't really state why there needed to be a different recipe, from what I remember. I don't get it.
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