I am doing a Bridal Expo this coming weekend. It is being held at a local mall all day on Saturday and Sunday. My question is, would it be rude to put up a sign to say that my samples are for brides and their parties only? How should I word it on a sign? I can just imagine everyone in the world coming to just have a piece of cake! What are your thoughts?
Sorry, I have never done one, so I don't know how to advise you. Maybe someone else does?
It's probably just the nature of the beast .... I have found that anytime there is "free food" then it turns into a "free for all" and almost a stampede to get as many freebies as possible.
That's why I prefer events where there is an admission charge. It keeps the kind of people out who only come to "free" shows to get free food .... they would never be your customer anyway.
look at it this way... maybe you'll get some party/occasion cake business from the show as well
I just did a bridal show at a local mall earlier this month. I chose not to hand out samples because of the same reason. I would recommend handing out samples with your business card to the other vendors there. I brought my appointment book and scheduled cake tasting appointments both days. I offered them a special "Bridal Show" discount if they booked the appointment that day. My schedule is booked solid for the next 2 1/2 months. I had a larger number of tastings this time around verses the last show I did when I brought samples. It was much easier!
What about having some samples tucked away, to offer to people who actually talk to you and make eye contact?
We've all done the 'sample shuffle', where you sidle up to the booth, snatch a goodie and get out as quickly as possible. If someone is willing to engage you in conversation, you'll quickly figure out if they're a potential customer or just after freebies.