i want to make contact with the local country clubs and private event facilities. I have a brochure that i will send but I feel it needs a cover letter. Im not very good talking on the phone so thought this would be the best way, then if they are interested they can call me, or with a little courage i can do a follow up phone call a week or so later. But what do i say in the letter? has anyone ever done this before. Some places are close, within 5miles so i could also offer free delivery and setup,which would be a bonus for their brides. any sugestions?? ![]()
I actually just did this last week.
I opened up with a paragraph about how my business is expanding, and that it's about time I introduce myself
The next paragraph talked a bit about my background
The next talked a bit about my cakes - quality ingredients, touched on some of the flavors, mentioned how much I enjoy working with fondant, etc. referred em to my website for photos, etc etc
The last paragraph basically said that I'd like to offer bring them a sample cake, and discuss the possibility of being added to their vendor referral listing. Asked for a meeting, and offered an alternative - Mentioned that I'll be having tasting events, and offered to send them tickets, if they'd let me know how many they'd need.
I enclosed a business card and a postcard (had my flavor listing on the back)
I deliver a lot of my cakes to country clubs, so I assume a lot of other people do to. I would be surprised if they called you just based on a letter. I would do the letter and everything but you should also bring in a small sample. Make it really cool looking and super tasty. Leave it with the manager and encourage her/him to share it with the employees. I would have a small collection of pictures of your work that I would also include with the letter and sample cake. Make the cake jaw dropping that they would feel it is worth it to them to refer. Also, are you going to give them a cut if they refer you?
Alicegop is right on with her advice. Go into the country club and ask for the event planner or manager. Take your portfolio and some samples. This will get them to remember you, and if they remember you, they will recommend you!
(My hubby is in sales and I used to work in a country club). Good luck!
Sweetiemama
Most country clubs have their own commercial kitchens, complete with pastry departments. They're probably not going to be very receptive to recommending outside bakers and losing the money. You might have better luck going to dedicated reception venues, historical buildings, museums, and other places where people hold weddings but don't have their own restaurants and pastry kitchens.
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