I know this has been addressed before but I just began making the decorated NFSC and have gotten an overwhelming response. Sent out two free platters just to generate some interest. A few questions:
* I live in a very small Southern town. I'm afraid people will balk at the idea of paying $2.00 or more per decorated cookie. I know other larger markets might not blink an eye at the pricing but I feel sure I would lose the business here. Do any of you offer your cookies for $1.00 or less each?
* Do you charge more for larger cookies, for example a 2" versus a 3.5"?
* I'm considering selling them discounted for larger quantities. By larger quantities, I mean 3, 5, 7 dozen, etc. Do you discount based on large orders or is it a flat price, regardless of how many? My only experience is with regular (undecorated) cookies but these are pretty time intensive....
* How do you package your cookies--boxes, celo bags, etc?
* I'm thinking of including a free sampler of other cookies with each order so that my customers can get a taste of what I offer in addition to NFSC. How many of you have tried this? What has the response been?
Hi Cookiechef!
1. I only offer cookies at $2 each or more... and I am on the low end of the price scale in my town. There's one bakery that does cookies for $5 and they do booming business!
2. I charge more for a larger cookie as well as for a more intricately decorated cookie.
3. When I make trays of cookies, the price per cookie decreases as the trays get larger...
4. I package on trays or individually in cello bags, depending on the wishes of the client. That also factors into the price.
5. When I put together a cookie tray or a large order, I will sometimes include a small box of haystacks or cakeballs (now that I've started making them). People are generally appreciative, but I haven't gotten any extra orders from it.
HTH. good luck with your new venture!
I agree with everything jillchap has said...
From my experience, I always try to include some kind of "sample" of something else I may be working on. I think it generates more business.
As a word of caution, don't undervalue your hard work. It is much harder to raise your prices once people have become accustomed to the lower ones. Be proud of your work and price it accordingly.
Good luck!
As a word of caution, don't undervalue your hard work. It is much harder to raise your prices once people have become accustomed to the lower ones.
Good luck!
What a great point! This is SO true. I've experienced that myself from the opposite perspective. A couple stores around me temporarily reduced their prices on misc items (not cake-related). After they raised their prices back up, I quit buying those items. I couldn't help it - it was a mental thing!
I do sell my cookies for what most would say was "cheap"...but my price goes up by size...and detail...my smallest cookies are .75 each and 10 a dozen boxed and 11 a dozen wrapped. (but i do cakes also and wont budge on my cake price.) i do make a small profit from them..though not a lot...
I also live in a small area..so its hard to price things the way that you know they should..because you want your stuff to sell...after talking to a few people i decided that i would start low...get people to try them...and then go to my normal price scale for the holiday season after people know that they are good they will pay your price ( thats how i got my cakes going also) but my thought was..i have to get them out there to get them going ...
now this has worked for me...im not saying that it is a sure fire way of getting it going...only offering a suggestion as to what has helped me get my name out.
best of luck!!
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