I have been giving a few cakes away here and there to businesses, the local baseball program, nursing home and fire department in hopes of getting business--well it worked! October is booked up and I have orders for next May already! I have a few orders for the next few months also, but it seems everyone is waiting until the last minute! So hopefully this helps those who think word of mouth doesn't work! I have orders from a city 55 miles away so yes word travels! I did not spend a penny on advertising of any kind--I used the cakes themselves.
Congratulations!
Did you know anyone of the people that were at the fire station, nursing home, etc.? I don't think I have the guts to just walk in with a cake. Maybe I should try it.
I have gotten about half of my customers from word of mouth. It makes you feel great when someone is so pleased with what you have done for them and they talk about it to other people. I have one customer whose husband if the golf pro at one of the high-end golf courses in town and he thinks that I should make a golf themed cake and sit it on the counter in his pro-shop with some cards. He's confident that I will get orders from it. I'm seriously considering it.
Congratulations to you on your new business and I too would like to know if you knew anyone at the places you took cakes or if you just walked in with them?
Jenn
I admit connections to the fire department, and ball club, and to one nursing home. Through those word spread to other communities and even from one nursing home to another. I used to be shy and am ashamed to say that is not the case anymore. I have just made a cake and dropped it off at a business with a card to see what would happen--everyone was shocked to get a "gift" and they enjoyed every bite of it. I don't want to sound "braggy" but wanted to share an experience that it doesn't cost a lot of money to get going--although I have a lot to learn so that is why I hang out here!
When you drop off a cake, do you also drop off plates and spoons and stuff or just the cake?
It has been great for me... maybe too great. I'm working on getting liscensed right now because I'm getting too much interest!
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