Advice From Experienced Business Owner Please!

Business By Pootchi Updated 14 Aug 2007 , 7:37pm by Pootchi

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Pootchi Posted 2 Aug 2007 , 11:18pm
post #1 of 4

Ok,
I'm asking for a little help. I've made up a cake recipe, using a product from another local business (jellies made from local plants), this lady is really happy about the product I might add. What I need help for is this: I want to start advertising this new cake flavor, locally, in around end of September and beginning of October. What's the best way to launch or advertise a new product? And it'll be more expensive too, because of the other I use. But it's sooooo yummy..... I was thinking of making an official launch, like a party, with tasting... or maybe just put ads in local newspaper and radio... or I don't know.... I want to make a good impression, so that people will ask for this flavor.
any help, comments, advice will be sooooo appreciated!
thanks in advance!!!
Lorris

3 replies
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Pootchi Posted 14 Aug 2007 , 5:39pm
post #2 of 4

Ok I'm bringing it back to the top since I didn't get an answer yet...

Anyone?
Is my idea of a tasting (for caterers and local journalists) is good? or should I just make an ad and let people decide if they want to taste it?

I'm torn between the two. If I do a tasting, I could get an article in the newspaper, so I might do that. Anyone else have done a tasting before? any advice for me on how to present things?
thanks in advance....

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OhMyGanache Posted 14 Aug 2007 , 6:15pm
post #3 of 4

I'm confused.

Do you have an existing business and want to advertise a new flavor?

Are you a home-based baker looking to generate interest in your cakes?

I'd need more details to give you an answer... icon_biggrin.gif

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Pootchi Posted 14 Aug 2007 , 7:37pm
post #4 of 4

I'm a homebased business, and now my business is blooming. But I'm trying to figure out a way to make sure everyone knows I've created a new flavor and I want the caterers to know it also! I have tons of ideas but I want to make it right...

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