I make them for 1st birthdays. You make you regular cake for the guests and then you make a much smaller one (I make a 6") for the birthday boy/girl to dive into with their tiny hands and face. Everybody loves that picture of the birthday baby with cake-covered hands and face.
I've seen them for other than one year birthdays, but actually seems like you could have one for almost anything...like somebody wanted a divorce cake, a smash cake with the ex's face or name might be fun!
I've only ever seen them (and done them) for first birthdays.
Tough for a princess birthday this year, I did min-princesses for the 3 girls at the party, instead of the cake. They LOVED having their own cake.
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