This is more for my non-licensed bakers. Do you ever advertise via email to all your old and current customers? I've tried this several times and it doesn't seem to work. I type up an email similar to what I would type on an adverstisement flyer. I put some color in the words, enlarge them, etc. Then I would reduce the price of a cake to see if I could get more orders.
For example, I sent out an email out with the following message:
4th of July Cake Special
Need a cake for your 4th of July cookout? Well you've come to the right place.
Your choice of chocolate or vanilla:
Flag 1/2 sheet cake for only $20 or
Support Our Troops Ribbon Cake for only $15
Order Yours Today!
Offer ends July 4, 2006
Of course, the text above actually looked better than that. I thought this would help pull in some more cake orders by having a sale. So I figured that if I do 10 cakes @ $20 each I would make about $200 in one day. Well no one has placed an order. 
Should I even waste my time? Sorry this is a long message. 
Has anyone else tried this and was a success?
I agree with Mak.. When I email a friend of mine it goes straight to her spam.. So maybe that is what is happening to yours..Maybe you could ask someone if the got your email...Good Luck
I send the emails from my personal email address and everyone said that they received the email.
cmmmom, you may be right. If I attach a picture of the actual cake then maybe someone will order one. I did however put my web address so they could see what cakes I've done in the past. That way they will know that I will do a pretty good job with their cake.
I'll try again at a later date b/c it's pretty much too late to try to get any 4th of July orders.
Thanks all
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