Ok, I live in a fairly big town/city (about 200,000 people) in southern Indiana. When I got into cake decorating a few months ago, I called up one cake person and asked her price per slice for wedding cakes. She said $2/slice, which is what I was thinking I should charge. So that's what I'm telling people. But I had heard people getting 3 tier cakes for around $100 and couldn't believe it. So I just called a local bakery/donut shop with several stores in and around town. They said they start at $1.35! That's walmart's frozen-cake-icing-slapped-on-no-real-decoration price! So I thought, "ok, they're a big enough bakery (even though only one store does wedding cakes) they can do that." Then I called a small bakery that a lot of people seem to like and they said the same thing! I don't see how these places are making a profit. Granted the one is a donut place and they're always busy, and I know the other has other goodies they sell, but still. What I found kind of funny was their fondant cakes start at 2.50 for the big bakery and 3.00 (over double the price of their butter cream) for the small one and I was planning to charge about that price. So why so cheap on the buttercream ones?
I don't plan to drop my prices just yet, just thought I'd share what I found out. Kinda blew me away. I haven't gotten any orders for my $2/slice, but I've only had one person ask about prices so far too. So not too worried yet.
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