Too formal for me to understand which is which 
Great question. I have been using Wilton paste colors for years. I am now having trouble with them. They are not pasty, more like grainy, even the brand new ones. I read in one post where the Americolor brand was great to use to color white chocolate. I had bought the Wilton candy colors and they completely dried out after the first use. I even stored them in a Tupper Ware container. 
I also bought some if Country Kitchen's powdered food coloring. Can't figure out how to use it. I doesn't tint my icing, and doesn't desolve in Everclear to "paint" fondant 
. I guess I am doing something wrong. I thought they would be more ..umm..potent..so far they have been absolutly useless. So, I too would like to know which brand/type to buy to use for tinting icing, chocolates, and painting fondant.
I just recently started using Americolor. I have had no problem with the Wilton colors but the Americolor comes in squeeze tubes so it is easier to control how much color goes in, and no more toothpicks! The gel is what you want. They are equivilent to the Wilton paste.
The Americolor gels are what you use for tinting BC ,Fondant icing etc.Airbrush colors are specifially designed for airbrushes as the liquid is thin like water.The flowcoat is used in conjunction with the gel colors to allow you to use ANY gel color to tint candy which is oil based but the flowcoat allows the two to chemically mix without the candy seizing!
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