Do you mean the natural color, that it's not bright white? or you colored it and the colors are dull?
It is more of an off-white color, I find. If you look in my photos, the snowflake wedding cake was done in MMF, it looks kind of cream.
If you do mean the natural color, I just used MMF for the first time and noticed the same thing - that it was kind of an off-white color. Yesterday I found this thread that talked about the brand of marshmallows you use making a difference, but I haven't experimented with it yet.
http://forum.cakecentral.com/cake-decorating-ftopict-55219-mmf.html+campfire
from what i've heard, if you use marshmallow fluff instead of marshmallows, then its nice and white instead of off white.
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