If it were me, I would probably triple the price of the cost of my ingredients and call 'er good. However, that said, since I'm not a cookie-r then I could be off my mark.
Cookies are cheaper than cake to make. It's the time they take that adds up
Absolutely! The "ingredients times three" theory is bunk.
Here's a thread where the CC'er did a "times 3" cost comparison. I think you'll find it very enlightening: http://cakecentral.com/modules.php?name=Forums&file=viewtopic&p=6475557#6475557
The problem with "ingredients times 3" is that ingredients are not your BIGGEST expense.
See my post on page 11 of this thread where I compare selling cakes to selling spatulas: http://cakecentral.com/modules.php?name=Forums&file=viewtopic&t=664395&postdays=0&postorder=asc&highlight=spatulas&&start=150
Last time I did a cost analysis on these cookies, my cost for 1 dozen NFSC on a stick was about $1.25 a dozen. Are you guys telling me that you think I should charge only $3.75 for a DOZEN cut out decorated cookies?
I hope that's not the advice you're giving other bakers .... unless your intent is to run them out of business FAST.