It looks to me like a piece of fondant folded lengthwise and rolled up into the flower shape with the folded side up/out. Fan out a bit and it's done.
There is a video tutorial on You Tube here for ribbon roses
Those flowers are an attempt to make ribbon roses.
As kmstreepey said, take a narrow strip of fondant (about 5-7" long); fold it in 1/2 (so it's even narrower) then roll it up, pleating the bottom so it forms 'petals'; when complete you can pinch off some of the bottom so it sits level.
Thanks for all of your help! After playing with it and lots of attempts I got them to look good enough haha. I just dont have a lot of patience which isnt good for someone who does cakes.