I need a deep red for a cake I bought burgenday coloring but it seems to come out deep pink. Should I start with and ivory base or a chocolate base to achive the right shade ??

http://forum.cakecentral.com/bright-red-buttercream-ftopicp-6112539.html#6112539

Check out the info in the above link.
Add some red OR brown to your deep pink.
Try not to start w/ivory or white.......it will take sooooo much coloring the icing probably will taste bitter

Red Kool-aide works great! Just check with your customs about flavor choices first.. I have made this mistake and all my beautiful hard work went right to the trash because customer didn't like the icing flavor

Chefmaster liqua gel colors are concentrated and you don't have to wait hours for them to intensify. It takes very little and no bitter taste. That's what I use for the catsup on my hamburger cake in my photos if you want to check it out.