i was thinking about all this opening a business thing and how hard it is for any bakery to open, stay afloat and truly earn a living--i have an answer that i usually say but i thought of another way to phrase it--
there is no product exclusivity--it's wide open--they sell fondant at my grocery store--fondant tools at wal-mart--
it's fully rotted/ruined this market--it is not home cakers -- it's not big boxers & grocery store bakeries--if the population at large had no access to products they would be powerless to dilute the cake economy --'someone' came before them and opened that door--
the gatekeepers opened the gates -- there is no product exclusivity
To be successful, you need to think outside the box. The same old products and same old tools do not provide any competitive advantage. The businesses who find a way to differentiate themselves from the masses of fondant covered cakes out there will find a new niche, and a new way to succeed.